Magazine Advertisement Analysis

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Magazine Advertisement Analysis

• Luke Chillingsworth

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Adele

• This poster is highly effective in promoting
  Adeles new CD Adele 21. The main image is very
  similar to the one present on the CD cover, as is
  the house style, both media products using darker
  backgrounds, proving the synergy between the
  ancillary texts. The use of a silver and black
  colour scheme could represent the high classed
  nature of Adele, her music is often marketed for
  a middle class and middle aged audience. The
  poster contains key information such as the title
  of the CD, information on its release date and
  the record company promoting the album. The use
  of the words Award winner represent Adeles
  worldwide success which could entice more people
  to buy the album. Finally, an image of Adeles CD
  cover in the bottom left of the poster could be
  seen as an extra marketing ploy. By placing this
  here, fans and potential customers will know what
  to look for in the shops and on digital download
  sites such as ITunes. Adeles cover is therefore
  a perfect example of how a music poster can be
  used to great effect to promote the ancillary
  media products.

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Jessie J

• Jessie Js poster for her album Who You Are is
  also an excellent example of how the poster can
  be used to represent an artists brand image and
  help promote other media products. The artists
  use of a gold and black colour scheme is vital.
  The gold helps represent money and the increasing
  wealth of not only the artist, but the music
  industry as a whole. The poster explains that the
  new album contains old favourites such as Jessie
  Js hit single Price Tag, features that will
  entice fans of her old music to buy the album and
  therefore increase its overall profits. The
  poster also features the artists website, a clear
  attempt to direct fans to further content and
  ultimately more merchandise, leading to a
  stronger brand image as well as increased sales.

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Rihanna

• Rihannas poster again helps advertise her latest
  album as well as attempts to increase her star
  image. The use of a dark coloyr scheme is
  important in highlighting the two coloured
  sections of the poster, the words Russian
  Roulette and Hard. This is done for a purpose,
  not only does it look eye-catching, therefore
  increasing existing sales, the words highlight
  key songs within the album. Fans of these songs
  will therefore be able to quickly identify that
  this album is tailored to their needs which would
  in turn increase interest for her album. The main
  image as well as the darker colour scheme, helps
  represent a sinister trait to Beyonces
  personality and perhaps her music. This could
  perhaps appeal even more to her target audience
  of teenage girls, as well as lead us to consider
  the star image she is trying to represent.