The Soul of SEO - Authority, Build & Connect

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The Soul of SEO - Authority, Build Connect
Straight Up Marketing
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Do you know that organic search results are
responsible for generating more than 60 traffic
for websites? Optimise your website if you want a
steady stream of visitors and want it to rank
high in search engines. Hire a SEO Gold Coast
based expert who can help you to understand the
insights of SEO and can deliver excellent results
for your SEO Gold Coast campaign. Google keeps
updating Panda and Penguin on regular basis.
These updates help Google to improve search
results by determining a good web page and
understanding the content on pages. One of the
best ways to create a high search ranking website
is by implementing the ABCs (Authority, Build and
Connect) of SEO.
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Authority Authority can be defined as a measure
taken by search engine to determine the value of
your website and its content. Authority plays a
major role in search rankings because almost all
the search engines assume that the best answers
to search queries are provided by authority
websites. By becoming a trusted expert and
resource for consumers, your website can gain
authority online. Your experience, expertise in
producing high quality content and links to your
content contribute greatly in increasing your
online authority.
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Build Apart from considering the content of your
website, search engines also take into account
how your site and pages are built. In search
engine rankings technical optimisation is an
important factor for your website. Websites rank
higher which have a straightforward linking
structure, clear architecture, mobile-friendly,
Meta tags and load at a faster rate. Ensure
that your website code is not bloated and is
squeaky clean because pages with a higher
content-to-code ratio that load quickly are
rewarded by all the search engines. By using
JavaScript and CSS outside of the page, you can
minimise inline HTML coding as this helps in
keeping each page as slim as possible.
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Connect Another important factor in website
ranking is that how well your website is linked
to other websites on the internet. Your sites
authority will increase if it has quality back
links from other websites having good authority.
Higher search rankings often correlate with links
from social media sites, but to a lesser degree.
Ensure that your readers find it easy to share
your content and this can be achieved by
providing social media buttons on every page,
post, email and press release.
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Thank You
Straight Up Marketing