Best SEO & SMO Proposal For Better Client Engaging - PowerPoint PPT Presentation

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Title: Best SEO & SMO Proposal For Better Client Engaging


1
www.mapzitech.com
2
Project
https//www.thebristolhotel.in/
SEO SMO Proposal
3
Domain Overview
4
Website Status
Domain Authority Page Authority Alexa Rank
5 6 N/A
Sitemap.xml Sitemap.html Website Speed Image Alt Tag Heading Tags
X X 4 S X X
5
Suggested Keywords
Keyword Search Volume KD
banquet hall 10K 5
banquet hall near me 5.9k 0
banquet hall in gurgaon 600 0
banquet 7.8K 31
banquet hall for birthday party 40 0
marriage hall 2.8k 0
marriage hall near me 2.2k 1
fine dining 1.0k 31
fine dining restaurants 700 3
fine dining restaurants near me 500 1
6
Q. - Why SEO is important?
Ans. - 80 to 90 of all traffic comes from a
search engine
Global Reach Improved Conversion rates Track
Performance Branding
7
We will perform a complete audit of your
website's onsite SEO, offsite SEO, and Technical
SEO
Plan of Action
We research up to 20 keywords to find the best
opportunities with regard to connecting with
your target audience and appearing in search
We assess your competitors to see how they are
performing and what you need to do to outperform
them
We implement technical upgrades that help your
site meet the requirements
We expand site depth and build additional on-site
content through a blog and targeted landing pages
8
Our Competitors
Top Competitors in India
https//www.weddingwire.in/
https//weddingz.in/
https//www.wedmegood.com/
9
Ongoing On-Page Activities
  • Optimizing Title Tags Meta Tags according
  • to additional/optimized content to
  • have KWs
  • Image Optimization ALT Title Attributes
  • Canonicalization
  • Header Tag Optimization (H1, H2, H3 Etc)
  • SEO Friendly URLs
  • Existing Content Optimization
  • PageSpeed Insights (Make your web pages fast on
    all devices)
  • Website Optimization
  • Schema.org
  • Internal Linking

10
Ongoing Off-Page Activities (With focus
on local domains)
  • Social Bookmarking
  • Classifieds Ads Posting
  • Review Posting
  • Business Listing
  • Article and Blog Posting
  • Image Submission
  • PDF or PPT Submission
  • Video Posting
  • Press Release Posting
  • Forum Posting and Create Profile
  • Manual Search Engine Submission
  • Guest Blog Posting on 3rd Party Blogs (Paid)

11
Ongoing Technical SEO Activity
  • Create Clear, Friendly URLs
  • The home page should have one URL
  • Robots.txt
  • Sitemap.xml
  • Sitemap.html
  • Ror.xml
  • Nofollow Tag
  • Check for broken Links (404s)
  • Check Redirects (302s and 301s)
  • Site Crawls and Indexing
  • Crawl Report and Check
  • Google SERPs Sitelinks

12
https//www.thebristolhotel.in/
SMO
13
Strategy and Executive
Now that you have an idea of Mapzi and who youll
be working with, lets get to the important
stuff social media. In this proposal you will
find an outline of how we will build your
campaign and brand through channels like Twitter,
Facebook, Instagram, LinkedIn, YouTube, and
Pinterest.
Our team will generate awareness for your brand,
widen your reach and target market, drive more
online presence, and in turn boost revenue. A
successful social media campaign also takes time,
patience, and follow-through.
14
Working Together Across Mediums
Social media marketing is not the only marketing
a company does, but its also much more intense
than just sharing promotions (Ads), coupons,
contests, etc. In fact, those kinds of things
will be secondary to our overall promotion o The
Bristol Hotel
15
Monitoring and Analysis
To ensure your social media marketing is
constantly growing and reaching new people, we
need to monitor and analyze what works and what
does not. We will compare results to gure out
what can be replicated and how best to do
something again while making it fresh. This kind
of data will not only be useful in social media
outreach, but also in product development for
your company, showing you what customers want and
dont want.
16
Reports Services
  • We will provide monthly, and quarterly analytics
    so you can see how your investment in social
    media is paying off. Once we review results with
    The Bristol Hotel, we can make adjustments as
    necessary.
  • Content creation, posting
  • Monitoring, engagement
  • Reporting, analytics

17
Workflow
Weekly Monthly Social media profile
8 creative post on social media profile in a week Boost 2 post per month for better reach Monthly Analytics reports Twitter, Facebook, Instagram, Linkedin, Pinterest
Lead Generation Ads in a week Monthly ads Analytics reports Facebook and Instagram
Analysis Weekly activity A/B testing Twitter, Facebook, Instagram, Linkedin, Pinterest
18
THANK YOU
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