5 Ways to convince clients they should outsource

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FREELANCER TIPS

• 5 Ways to convince clients they should outsource

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5 Ways to convince clients they should outsource

• Outsourcing is something a lot of big companies
  do today. It can help businesses grow in many
  ways finding experts that they dont have
  readily available in-house, saving time and money
  and helping get new points of view and fresh
  ideas from outside. The benefits of outsourcing
  can be huge, but for a lot of companies its also
  a big step to take, especially if theyre not
  used to relying on external workforce. Your job
  as a freelancer is to tell them why you are the
  one who can take some of the load off their
  shoulders. Here are five tips for doing just that

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5 Ways to convince clients they should outsource
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1) Show them you know their business

• First, never forget the personal touch. Research
  a lot and find out how your clients business
  ticks what is their philosophy and their aims?
  Think about how you can help them achieve their
  goals and maybe look at possible aspects in your
  field that they are doing wrong. If you are an
  expert on, say, designing websites, dont be
  afraid to tell the clients straight to the face
  where you think their website is not working
  well.

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2) Spell out how they are going to benefit from
your services

• Once you have identified the inner workings of
  your potential client, you need to tell him how
  exactly your work will be beneficial. Offer
  concrete measures that will give them
  quantifiable results, e.g. Doing X and Y, will
  optimize your site and bump up your results in
  Google Search. If you can convince a company
  that a short-term investment in your services is
  going to be profitable for them in the long term,
  few clients will refuse.

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3) Give them samples

• You know those stands in supermarkets that let
  you have a bite of a new product to show you how
  it tastes so they can get you to buy it? This is
  a universal marketing strategy and, as such, can
  be applied to freelancing as well. Giving the
  client one example of your work can be more
  powerful than 10 paragraphs of you saying how
  good you are. In that case, actions really do
  speak louder than words.

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4) Show them youre professional

• It is important to convince clients - especially
  ones who have never dealt with freelancers before
  - that you are going to do your job
  professionally. Professionalism should show in
  every aspect of your work how you contact them,
  the way you address them, how your social media
  presence looks, etc. If you have references, this
  is a great bonus as well. Hearing from other
  satisfied customers is often the best way to let
  potential ones know that you are trustworthy.

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5) Keep it short and sweet

• Although the tips above might seem pretty
  extensive, they can be boiled down to a very
  short email. That should be your goal. If you
  want to convince a client to outsource, you are
  competing with various other distractions and
  things he or she has to do, not even speaking
  about the short attention span when it comes down
  to emails from strangers. So get to the point
  quickly and efficiently to increase your chances
  of being seen.

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