Use Professional Ghostwriting Services To Grow Your Accounting Business

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Use Professional Ghostwriting Services To Grow
Your Accounting Business

• https//goodmanlantern.com/

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As an accounting firm, you have a lot of
competitors that youre competing with. It is
especially important to have your specialities
highlighted to stand out in a saturated market.
Content marketing can help you rank better online
and inform your readers about the value
proposition of your company.
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This may sound obvious, but owning an accounting
firm means you need to focus on delivering your
service to your clients. That leaves you with
less time to focus on improving your website
ranking and inbound marketing strategy. Instead
of watering down your services by throwing
content creation into the mix, its worth
considering how outsourcing might enable you to
build strength in both.  A professional
ghostwriting service can content while you do the
rest. 
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What Is a Ghostwriting Service?

• A ghostwriting service is an agency of
  professional writers that will create content for
  your business on your behalf. Instead of them
  publishing their name on the copy, the rights go
  to you and your business.

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• Professional ghostwriters are adept at crafting 
• Blogs,
• Articles,
• Social media posts,
• Press releases,
• Whitepapers,
• And eBooks.
• A lot of corporations rely on ghostwriters to
  create content that is published by the name of
  an executive or a member of the business.
  Sometimes companies will release content under no
  name at all, which can boost brand authority.

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Why Would You Use Ghostwriting Services as
Opposed to Naming a Writer?

• The simple answer to this question is To save
  time and gain credibility. A business person has
  a lot to focus on including the daily operations
  of running a company. Yet, its important to be
  releasing frequent content on your business
  website to rank on search engines. Great blogs
  also create authority for a brand. 

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When a business owner or manager has their name
published on a piece of content, it gives them a
lot of credibility. The acclamation that comes
with thought leadership content is great to drive
business growth and trust.  Instead of business
owners or managers spending valuable time
creating content, you can outsource this to a
ghostwriting service. The agency will take your
brief, business values, and theme into account.
They will write a high-quality piece of content
to drive more credibility to your business. A
lot of smart, ambitious, and well-known people
use ghostwriters. A study showed that a whopping
99 of artists, celebrities, and politicians
publish books thanks to the help of ghostwriting
services. Its safe to say that these services
are in demand and would be a smart business move
for your firm. If celebrity usage doesnt
convince you, perhaps these next points will.
Here are a few reasons why a professional
ghostwriting service can boost your accountin
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They Create Engaging Content That Drives Your
Credibility

• An accounting firms main objective is to focus
  on helping its clients. Your clients want more
  than number crunching, they are also craving
  engagement. This is especially true of
  prospective clients. A ghostwriting service will
  write engaging and relevant content that tells
  your prospective and existing clients more about
  your business. They can write about news, trends,
  forecasts, and tips. This will make your company
  stand out as a leader in the accounting
  industry. 
• A service like accounting is something that
  people search a lot for online. When they can
  find articles and blogs that solve their pain
  points and answer their questions, they are more
  likely to be receptive to your accounting firm.
  This could drive future leads for your company.

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They Use Keywords to Improve Your SEO

• A professional ghostwriting service will have a
  lot of experience in SEO copywriting. This team
  of writers will know how to use your optimised
  keywords in text. Incorporating these
  research-backed keywords improve your visibility
  on search engines and organically increases KPIs.
• But SEO is about more than just adding relevant
  keywords to your copy. Its also about improving
  a users overall experience on your website.
  Google favours articles that are useful to
  readers and tracks the time spent on specific web
  pages. Content needs to inform, entertain and
  engage the reader to ensure they read it in its
  entirety. When readers are engaged, Google
  rewards the site by boosting its ranking. This
  creates a positive feedback loop. The more
  readers you engage, the more readers you gain.

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Professional Ghostwriting Services Establish You
as a Leader in the Accounting Field

• Content marketing is a valuable way to highlight
  the benefits of your accounting firm. With it,
  you can show your existing and potential clients
  your expertise. Ghostwriting services can
  highlight what sets you apart from your
  competitors with great content and articles.
  Sharing valuable insights about your team, your
  partners, and your work strategies can set you up
  as a trusted advisor.

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Set yourself apart from your competitors by
releasing consistent and valuable copy. Using a
ghostwriting service is one of the easiest ways
for you to craft articles about trends and
forecasts that are relevant to your industry. For
an accounting firm, the best content would
explore useful tax advice, free financial tips,
and more. When consumers recognise that a company
gives out useful advice that adds a lot of value
to their lives, they begin to think of your brand
as an authority figure. This drives brand
loyalty, brand reputation, and increases leads
too. Content marketing is a force to be
contended with. To learn more, here is an
interesting article on the 9 key benefits of
hiring a digital content marketing agency. 
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How Can You Find a Ghostwriting Service or Agency?

• Ok, so youre sold on using ghostwriting services
  to boost your accounting brand. How do you go
  about finding the perfect agency to suit your
  business?
• Budget is something your company needs to
  consider. Decide on the rate that you are willing
  to spend on a professional copywriting service.
  You dont want to undercut this budget as you are
  looking for high-quality writers.

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Look for companies that have a great reputation
for delivering value-for-money content
marketing.  Once youre happy with the service
fee, ask for previous examples of their work. You
could ask the agency for case studies or examples
of similar work theyve done in the industry
previously. A great agency will provide a proven
track record of successful projects.  If youre
happy with the examples they provide but are
still a little hesitant, you could always ask for
a trial. A ghostwriting service will discuss a
brief with you, decide upon a theme and then
craft something suitable for your accounting
firm. Once the sample task is done and youre
happy with it, you could then engage with a
value-for-money retainer with your ghostwriting
service.
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Unlike the name suggests, using a ghostwriting
service does not have to be a spooky process. If
you take the time to review the right company and
get to know their work, we are sure you are going
to see amazing results for your business growth.
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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/