Mobile Advertising Market in India 2015

1
Mobile Advertising Market in India 2015
2
Summary
Latest market research report titled Mobile
Advertising Market in India 2015 illuminates the
dynamics in the mobile ad market in India.
Smartphone adoption in India is the fastest in
Asia-Pacific region. Thanks to the constantly
falling prices, Smartphones are fast replacing
featurephones in the country to become the most
personal device. Traditional ad delivery
technology such as text message and telemarketing
is being replaced by attractive, interactive,
location-based, measurable ad campaigns through
mobile apps, display, and search, amongst other
mediums.
W www.bharatbook.com , T  91 22 27810772,
27810773, E  info_at_bharatbook.com
3
Capabilities provided by mobile platforms further
enhance mobile advertisers ability to reach
target audience with relevant ads, in varied
formats. Better visibility, measurability, time
to market, and control over ads makes it
furthermore attractive and effective.
Availability of advance cellular network and
faster data services widens the opportunity for
mobile ad companies in India significantly.
W www.bharatbook.com , T  91 22 27810772,
27810773, E  info_at_bharatbook.com
4
Table of Contents

1. Executive Summary
2. Macroeconomic Indicators
3. Introduction
4. Market Overview
5. Drivers Challenges
6. Recent Developments
7. Competitive Landscape
8. Market Opportunities
9. Strategic Recommendations
10. Appendix

W www.bharatbook.com , T  91 22 27810772,
27810773, E  info_at_bharatbook.com
5
To view the full Executive Summary and Table of
Contents, please visit Mobile Advertising
Market in India 2015 Contact Us-Call India
91-22-27810772/73Email id info_at_bharatbook.com
Website www.bharatbook.com Our Blog
https//www.bharatbook.com/blog/
Follow Us On