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Armour digital

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Explore the types of digital out of home ooh advertising with this podcast and know how it affects in the role of India's smart city mission Here you will find the types of digital ooh advertising and how it affects in the role of India's smart city mission – PowerPoint PPT presentation

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Title: Armour digital


1
TYPES OF DOOH ITS ROLE IN INDIAS SMART CITY
MISSION
2
Table ofContents
Chapter 1 Chapter 2
Types of OOH (Out of home) Medias In India
The Role of DOOH In Indias Smart Cities Mission
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1
TYPES OF OOH (OUT OF HOME) MEDIAS IN INDIA
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Types of OOH (Out of home) Medias In India
  • Advertising is the pillar of any business to be
    successful. It takes an imperative role in
    experiencing a good turnaround for your business.
    Advertising is also important to run in this
    competitive world. 

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  • Advertising has its own advantages to help you
    reach heights in business. No matter what your
    business is! Advertising can be achieved in
    different ways like television, newspaper, radio,
    websites, hoardings, and billboards. 
  • Have you ever heard of out-of-home advertising?
    If you have a business, then you will definitely
    know this term. OOH is live for decades now, they
    are called Traditional OOH and as everything is
    moved to online now its called as Digital OOH..

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  • What is traditional OOH
  • Years old traditional Out-of-the-home advertising
    including advertising variations like billboards,
    digital bulletins, posters, wall scapes ,
    hoarding and many more. All these options were
    doing awesome for the past few decades
  • Billboards Billboards are more impactful formats
    and they are of two types like rotary bulletins
    which can be moved from one place to another to
    give more market awareness and coverage.
    Permanent bulletins are of fixed forms and also
    have higher impacts on the promotion part of the
    business.

Traditional Billboard
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  • Poster Posters are mainly used to target
    pedestrians and vehicular traffic, they deliver
    more traffic. The posters are mainly located In
    industrial areas for commercial purposes.
  • Wall scape and hoarding Wall scapes and hoarding
    are one of the most common traditional OOH. They
    are commonly seen on the sides of the building
    either painted or printed. They cover most of the
    traffic and attention. 

Poster
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8
Wall scapes
OOH in digitalised form? What is it? And what are
its benefits!  Well, OOH is running and growing
hard to get their digital success to succeed in
their business of promoting businesses. It is
proven that DOOH ads are 2.5 times more impactful
and traffic bringing than the static OOH. They
grab attention with DOOH, advertising campaigns
experiencing advancement and more revenue
returns. Almost 60 of all its revenue has been
increased in recent years after DOOH.
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  • DOOH can bring various benefits like 
  • Attractive advertisements 
  • Animations happening
  • Programmatic DOOH 
  • Demographic DOOH
  • Tracking 
  • Targeting and retargeting 
  • Few places where you can also use DOOH , you can
    utilise to display digital out-of-the-home
    advertisements are
  • 1.Shopping malls and retail stores 
  • Shopping malls and retail stores because it
    attracts massive crowds and traffic to the
    advertisement. Thus it helps both the DOOH
    business holder and the client to grow. 

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Shopping Mall DOOH
2.Movie theatres and Arenas  Though these places
seem to be an entertainment buster, they
accommodate more people, higher visibility. 
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Movie theatre digital OOH
Wrap up  All that being said, DOOH is still
growing to offer you even more reliable targeting
and omni channel capabilities with much more
technical innovations. Indulge DOOH, grow your
business with DOOH and help it grow. Let it be a
win-win situation.
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12
2
THE ROLE OF DOOH IN INDIAS SMART CITIES MISSION
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The Role of DOOH In Indias Smart Cities Mission
  • We live in an era of all things smart. Rapid
    advances in the digital technologies have
    transformed the way we live, we communicate, we
    travel, learn and work. The proliferation of
    smartphones, widespread connectivity and anytime
    anywhere access to data through cloud-based
    applications are some of the notable trends that
    have made our lives easier.

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  • Riding on the wave of new technologies, countries
    across the globe are pouring investment in
    projects that aim to deliver smart solutions to
    their cities and citizens. One such initiative by
    the Government of India is the Smart Cities
    Mission launched in 2015. The goal of the
    project is to develop 100 cities across the
    country that are citizen-friendly and sustainable
    from an economic, social and environmental
    aspect.

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  • Digital out-of-home advertising (DOOH) will play
    a significant role in the development of smart
    city projects in India, in line with the
    Governments vision. Solutions listed in the
    smart city charter around urban mobility include
    smart parking and intelligent traffic management,
    areas that will require DOOH advertising to be
    the primary medium of information and
    communication. Apart from serving out
    advertisements, digital displays on roads can
    provide travellers with real-time traffic
    information that can enable them to determine the
    best possible routes of commute. In October 2017,
    Indias first Intelligent Transport System was
    implemented along Ahmedabads Ashram and West
    Riverfront Roads using Digital Variable Messaging
    Sign (VMS) boards that equipped travellers with
    real-time traffic information, and also
    recommended alternate routes to less busier
    stretches of these roads.

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DOOH at Metro station
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  • The applications of DOOH advertising in smart
    city projects are far-reaching. Besides enabling
    solutions for traffic system management, digital
    displays can be deployed in public places to
    provide better facilities for citizens. Some of
    these deployments will require media owners and
    civic authorities to collaborate through Public
    Private Partnership (PPP) projects. For instance,
    interactive kiosks can be deployed to promote
    tourist attractions in a city or to provide
    directory information at malls and amusements
    parks digital displays at bus and train stations
    can provide schedule information to travellers
    digital signage wayfinding solutions can be
    deployed at hospitals and shopping malls allowing
    users to navigate to their destinations with ease.

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DOOH at railway station
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  • Indrajit Sen, Representative of Indian Outdoor
    Advertising Association, puts rightly into
    perspective how OOH media could be a key enabler
    of smart city projects. OOH in a Smart City
    should have elegant unipoles with scrolling
    displays or digital displays, neat bus shelters
    with signage indicating schedule for next bus to
    arrive, a well-lit tower with revolving display,
    a beautifully laid out park, well-lit parking
    areas, public toilets clean and pleasant
    conveniently located, digital signages that also
    guide on traffic density, directions to nearby
    places of interest and also provide latest news,
    said Indrajit.

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  • Usage of screens have changed over the period of
    time. Now demands are different. Innovation is
    the key.
  • Engagement is making the difference today for
    connected consumers.


- MR. ANIL HIRANI(MD)
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