Title: Armour digital
1TYPES OF DOOH ITS ROLE IN INDIAS SMART CITY
MISSION
2Table ofContents
Chapter 1 Chapter 2
Types of OOH (Out of home) Medias In India
The Role of DOOH In Indias Smart Cities Mission
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31
TYPES OF OOH (OUT OF HOME) MEDIAS IN INDIA
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4Types of OOH (Out of home) Medias In India
- Advertising is the pillar of any business to be
successful. It takes an imperative role in
experiencing a good turnaround for your business.
Advertising is also important to run in this
competitive world.
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5- Advertising has its own advantages to help you
reach heights in business. No matter what your
business is! Advertising can be achieved in
different ways like television, newspaper, radio,
websites, hoardings, and billboards. - Have you ever heard of out-of-home advertising?
If you have a business, then you will definitely
know this term. OOH is live for decades now, they
are called Traditional OOH and as everything is
moved to online now its called as Digital OOH..
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6- What is traditional OOH
- Years old traditional Out-of-the-home advertising
including advertising variations like billboards,
digital bulletins, posters, wall scapes ,
hoarding and many more. All these options were
doing awesome for the past few decades - Billboards Billboards are more impactful formats
and they are of two types like rotary bulletins
which can be moved from one place to another to
give more market awareness and coverage.
Permanent bulletins are of fixed forms and also
have higher impacts on the promotion part of the
business.
Traditional Billboard
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7- Poster Posters are mainly used to target
pedestrians and vehicular traffic, they deliver
more traffic. The posters are mainly located In
industrial areas for commercial purposes. - Wall scape and hoarding Wall scapes and hoarding
are one of the most common traditional OOH. They
are commonly seen on the sides of the building
either painted or printed. They cover most of the
traffic and attention.
Poster
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8Wall scapes
OOH in digitalised form? What is it? And what are
its benefits! Well, OOH is running and growing
hard to get their digital success to succeed in
their business of promoting businesses. It is
proven that DOOH ads are 2.5 times more impactful
and traffic bringing than the static OOH. They
grab attention with DOOH, advertising campaigns
experiencing advancement and more revenue
returns. Almost 60 of all its revenue has been
increased in recent years after DOOH.
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9- DOOH can bring various benefits like
- Attractive advertisements
- Animations happening
- Programmatic DOOH
- Demographic DOOH
- Tracking
- Targeting and retargeting
- Few places where you can also use DOOH , you can
utilise to display digital out-of-the-home
advertisements are - 1.Shopping malls and retail stores
- Shopping malls and retail stores because it
attracts massive crowds and traffic to the
advertisement. Thus it helps both the DOOH
business holder and the client to grow.
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10Shopping Mall DOOH
2.Movie theatres and Arenas Though these places
seem to be an entertainment buster, they
accommodate more people, higher visibility.
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11Movie theatre digital OOH
Wrap up All that being said, DOOH is still
growing to offer you even more reliable targeting
and omni channel capabilities with much more
technical innovations. Indulge DOOH, grow your
business with DOOH and help it grow. Let it be a
win-win situation.
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122
THE ROLE OF DOOH IN INDIAS SMART CITIES MISSION
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13The Role of DOOH In Indias Smart Cities Mission
- We live in an era of all things smart. Rapid
advances in the digital technologies have
transformed the way we live, we communicate, we
travel, learn and work. The proliferation of
smartphones, widespread connectivity and anytime
anywhere access to data through cloud-based
applications are some of the notable trends that
have made our lives easier.
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14- Riding on the wave of new technologies, countries
across the globe are pouring investment in
projects that aim to deliver smart solutions to
their cities and citizens. One such initiative by
the Government of India is the Smart Cities
Mission launched in 2015. The goal of the
project is to develop 100 cities across the
country that are citizen-friendly and sustainable
from an economic, social and environmental
aspect.
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15- Digital out-of-home advertising (DOOH) will play
a significant role in the development of smart
city projects in India, in line with the
Governments vision. Solutions listed in the
smart city charter around urban mobility include
smart parking and intelligent traffic management,
areas that will require DOOH advertising to be
the primary medium of information and
communication. Apart from serving out
advertisements, digital displays on roads can
provide travellers with real-time traffic
information that can enable them to determine the
best possible routes of commute. In October 2017,
Indias first Intelligent Transport System was
implemented along Ahmedabads Ashram and West
Riverfront Roads using Digital Variable Messaging
Sign (VMS) boards that equipped travellers with
real-time traffic information, and also
recommended alternate routes to less busier
stretches of these roads.
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16DOOH at Metro station
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17- The applications of DOOH advertising in smart
city projects are far-reaching. Besides enabling
solutions for traffic system management, digital
displays can be deployed in public places to
provide better facilities for citizens. Some of
these deployments will require media owners and
civic authorities to collaborate through Public
Private Partnership (PPP) projects. For instance,
interactive kiosks can be deployed to promote
tourist attractions in a city or to provide
directory information at malls and amusements
parks digital displays at bus and train stations
can provide schedule information to travellers
digital signage wayfinding solutions can be
deployed at hospitals and shopping malls allowing
users to navigate to their destinations with ease.
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18DOOH at railway station
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19- Indrajit Sen, Representative of Indian Outdoor
Advertising Association, puts rightly into
perspective how OOH media could be a key enabler
of smart city projects. OOH in a Smart City
should have elegant unipoles with scrolling
displays or digital displays, neat bus shelters
with signage indicating schedule for next bus to
arrive, a well-lit tower with revolving display,
a beautifully laid out park, well-lit parking
areas, public toilets clean and pleasant
conveniently located, digital signages that also
guide on traffic density, directions to nearby
places of interest and also provide latest news,
said Indrajit.
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21- Usage of screens have changed over the period of
time. Now demands are different. Innovation is
the key. - Engagement is making the difference today for
connected consumers.
- MR. ANIL HIRANI(MD)
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22Need help with digital OOH campaigns
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