End To End Video OTT Platform

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End To End Video OTT Platform
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What is OTT?

• OTT abbreviates for over-the-top, which is used
  for the transportation of film and TV content
  through the internet, without asking users to
  subscribe to an old cable or satellite pay-TV
  service like a Comcast or Time Warner Cable.
• OTT apps and services are transported over the
  internet, users now days require broadband
  connection, which they usually receive from their
  cable providers.

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OTT Advantages

• Theres plenty of untapped potential in OTT for
  advertisers to reach engaged audiences by
  leveraging the known advantages of programmatic
  advertising. Some of the advantages are as below
• Try buying as much as possible with test budgets
  to get ahead of the curve and fully grasp the
  advantages of OTT as an advertising medium.
• Discover and share new insights about your
  advertisers audiences.
• Price the inventory appropriately and work
  through the initial hurdles.
• Become an OTT subject matter expert.

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Connected TV and OTT Advertising Challenges

• Viewability Measurement Viewability measurement
  doesnt work on OTT but is not as dire as it
  might seem.
• Supply Path Optimization When you factor in all
  of the potential players that are passing
  inventory among each other, it is difficult to
  know high quality.
• Audience Targeting and Measurement People cant
  buy it because they cant measure GRPs is a
  common issue that is heard from several linear TV
  buying groups at agencies.
• Frequency Capping People dont want to saturate
  their viewers with the same ad multiple times in
  the same ad pod or within a viewing session.
• Lack of Scale for Programmatic Buyers People
  generally are not able to deliver full campaign
  budgets across OTT.

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OTT Revolutionizing the TV Viewing

• OTT and VOD are not only changing the way video
  content is consumed, its also bringing a
  television set to each individuals pocket. Here
  are some ways in which OTT platforms are
  revolutionizing the television watching
  experience
• Pause. Play. Repeat.
• Device Convenience.
• Cost-Effectiveness.
• Content from across the Globe.
• Watching Sports Made Easy.
• Original Content.
• Feedback and Chatrooms.

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Future of Video OTT Platforms

• Broadcasting such an ordeal will take totally new
  type of spilling video stage, one with the
  adaptability and ability to empower creation and
  conveyance of the most elevated quality substance
  to the review crowd. Here are five ways OTT
  suppliers can plan now for the innovation without
  bounds
• Develop the tools to match broadcast quality.
• Streamline delivery.
• Perfect infrastructure.
• Provide control and insight.
• Adapt quickly.

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• Manage , Publish, Measure, Personalize Monetize
• With..
• Video Corpus !!

For any details or information visit
www.corpusmedia.tv