Digital Marketing Trends 2015.

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• DIGITAL Marketing TRENDS 2015

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OMNI-CHANNEL COMMUNICATION

• Omni-channel will continue to dominate the
  conversation in 2015.
• We have already moved from multi-channel to
  omni-channel.
• 2015 will not only be about conversions, but
  also about focusing on the experience you
  deliver, which is what drives your conversions.

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SEMANTIC WEB AND SEMANTIC SEARCH

• 2015 will be the year where big companies finally
  understand that search engines are the great
  equalizer, allowing small businesses to
  successfully compete with big ones in organic
  search.
• Semantic Web will grow rapidly using more
  technologies for querying across many types of
  related information.
• Search engines will become the knowledge base fed
  and curated through the Social Knowledge Graphs.

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MOBILE E-LEARNING

• Mobile eLearning will become increasingly used
  for accessing learning material. 
• Although desktop eLearning applications will not
  be completely replaced, more and more
  learning/support materials will be available
  through mobile devices, which makes the content
  more digestible and contextual for the user.

5
CUSTOMER JOURNEY

• The Customer journey is still a hot topic.
• For designers it has been around for a while, but
  it still holds huge potential for most companies
  who still have not realized the value and
  opportunities of creating customer journeys to
  understand how their customers shop.

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DIGITAL SERVICE DESIGN

• The current biggest trend in Digital is the use
  of digital media in areas outside of marketing or
  sales.
• Digital service design is the fastest growing
  area within digital agencies and it will continue
  to grow for the years to come.
• Now we have reached a turning point as cheap
  countries become more expensive and consumers
  become more aware of the environmental costs for
  keeping production costs low.
• Supporting local businesses has never been more
  hot.
• The trend is now to support local companies that
  keep your own local area vibrant and interesting.

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DATA VISUALIZATION

• Every day there is more data available that can
  be interpreted and visualized.
• Understanding the available data and finding the
  best visualization methods for it, recognizing
  the difference between good and bad data
  visualization, is the next Big data step in
  sorting usable data.

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SMART HEALTHCARE

• Using digital and of course wearable gadets, the
  people will be highly and properly informed about
  their health,
• They will be proactive in self-diagnosis and
  disease awareness,
• They will manage and control their own health
  profile online across connected devices,
  corporations and divisions

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ELECTRONIC PAYMENTS

• Near Field Communication Payments will take off
  in 2015, changing consumer behaviour forever.
• With NFC chips placed in more and more devices
  (Android, Windows and Apple phones), the day
  where we are all using our mobile phone instead
  of our credit card to buy things seems a lot
  closer than ever.

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MULTI-DEVICE INTERACTIONS

• The multitude of sensors, 3D and virtual reality
  can be woven into entirely new applications that
  the web has not seen yet.
• Using multi-device interactions and innovative
  technologies like Web Graphics Library and WebVR,
  we can create experiences that allow completely
  new interactions with content and our audiences.

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ROBOTICS ENGINEERING

• One of the most exciting changes is the
  possibility to search and find information
  through semantic connections.
• Technologies such as Google Now and Siri are only
  two successful examples.
• Diving into pools of knowledge databases, robots
  can now understand more and more entities and
  nodes.
• Robots will rely on structured data created and
  used by search engines.

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• Are you prepared for the future?
• Contact us if you need help with your future
  digital strategy.
• www.marketingeyeglobal.co.uk