How to liven up your writing

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How to Liven Up Your Writing?

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EVERYONE must produce text on a regular basis
(e.g., twitter, Face book, and tumblr).
Professionals with any kind of audience (e.g.,
actors, musicians, and writers) generally create
twitter and Facebook accounts and Web sites
dedicated to their professional endeavours (in
addition to whatever they may produce for friend
consumption). We are constantly trying to garner
attention and advertise ourselves (personally if
not professionally).
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What can we do to increase our chances of being
heard and valued?
Obviously our ideas should be innovative. But
ideas alone wont make us click worthy. We need
to articulate those ideas in the best way
possible. Our writing must be concise (using as
few words as possible to convey our thoughts),
colourful, and fairly straightforward.
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Here are a few tips to set yourself apart and
sustain your audiences interest. 
1. Dont use intensifiers (e.g., really, truly,
or very). Instead, choose a more intense word. 2.
Avoid the construction X is/was Y. 3. Avoid there
is/are and it is/are constructions. 4. Avoid the
passive voice. 5. Avoid throwaway words (I put
more concise versions in parentheses). 6.
Wherever possible, eliminate possessive
phrases 7. Use synonyms
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1. Dont use intensifiers
Very sad heart-wrenching, haunting,
poignant Really careful meticulous, punctilious,
fastidious Truly scary terrifying, intimidating,
menacing
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2. Avoid the construction X is/was Y.
Original The client was so nervous that she
moved around in her seat throughout the
session. Revision The client fidgeted nervously
throughout the session.
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3. Avoid there is/are and it is/are constructions.
Original There were 20 participants in the
study. Revision Twenty subjects participated in
the study. Original It was this idea that won
Galileo the greatest fame. Revision This idea
won Galileo the greatest fame. Original It is
expected that the wealth gap will double by
2020. Revision The wealth gap will likely double
by 2020.
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4. Avoid the passive voice.
Original This study was conducted by
Emerson. Revision Emerson conducted this study.
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5. Avoid throwaway words
Absolutely essential (essential) At the present
time (now) A total of 23 participants (23
participants) By means of (through) Despite the
fact that (although) Due to the fact that
(because) For the purpose of (for) Have a
tendency to (tend to) In a situation where
(when) In the event that (if) In order to or for
(to or for) Is able to (can) It is
important/crucial/necessary that we (we
must/should) Prior to (before) Subsequent to
(after) Summarize briefly (summarize)
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6. Wherever possible, eliminate possessive phrases
The major responsibility of nurses (nurses major
responsibility) The purpose of the study (the
studys purpose)
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7. Use synonyms
Cause engender, induce, render Choose decide,
determine, resolve Do achieve, accomplish, act,
conduct, create, execute, explore, perform Find
discover, observe Have enjoy, hold, maintain,
possess Get accumulate, accrue, acquire, earn,
garner, obtain, procure, secure, win Provide
furnish, offer, proffer, Say/tell affirm,
articulate, assert, assure, explain, inform,
reveal, remark, state See note, notice, observe,
perceive Show demonstrate, establish,
illustrate, indicate, present, prove Start
begin, commence, initiate, launch
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