Title: Manage Your Business with Onsite CRM
1OnSite CRMKeeping it All Together
If you want your business to succeed, you need to
face the new truth things just arent like
they used to be. No longer are customers limited
to finding the closest business to work with
with the power of the Internet they can literally
search the world to find what they want. While
thats not practical for every single need, it
covers a lot. And if your business happens to
fall into the category of something that has to
be local say you pour concrete or install
septic systems you still have to deal with the
Internet. Social media is everywhere, a lot of
people listen to it, and anybody can create it.
If you want to thrive in this new online world,
you need to have very positive relationships with
your customers. They must have a reason to come
to you rather than to jump online and look for
somebody else to give their money to give them a
reason to stick with you.
2At the same time, you want to be in a position to
take advantage of the potential customers
searching for a new company to work with. Develop
a positive online presence of your own and make
it user-friendly. Set up your site so that
customers who are searching can answer a lot of
their own questions. They will appreciate being
able to get information 24/7, and you will be
providing them with great customer service right
from the start, without the need to have a live
person available. Set up pages with videos, FAQs,
applications people can download, and even an
online community where people can discuss their
needs with other customers. Customers who come to
your site should see a consistent company message
and they should also end up in your customer
relationship management system. This lets you
track the needs and interests of potential
customers, allowing you to help them more
effectively.
3Better still, when these people contact your
company directly, everyone in your company has
access to the same information. You can see what
your customers are interested in, any problem
areas or concerns, and other essential
information about them. Your customers feel
valued because youve made the effort to stay on
top of their needs, and your team can work more
effectively because they have access to this
customer information, theyre all on the same
page and theyre working together. Its the
perfect blending of technology and customer
service, and youll have happy customers and get
great reviews in social media.