Inbound Marketing- Sankalp Technology

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Sankalp Technology
SEO Company In India.
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Inbound Marketing

• What is Inbound Marketing ?

• Inbound marketing is a means of promoting website
  of a company by sharing content with the outside
  world. The Inbound concept is typically focussed
  on sharing and promoting blogs, podcasts, video,
  eBooks, eNewsletters, whitepapers, social media
  marketing, and other forms of content marketing

Inbound Marketing is marketing focused on getting
found by customers.
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Agenda
Of Inbound Marketing
Inbound vs. Outbound Marketing
Inbound Marketing Three Components
Key Concept Give, Dont Sell
Getting Organized
Content Targeting within Buying Funnel
Great Examples
Content Ideas, Tips, Dos, Donts
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Inbound Vs. Outbound Marketing

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Inbound Marketing is Pull
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Avg. Cost per Lead Inbound vs. Outbound
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Inbound Biggest Winners Small Businesses
The state of inbound Marketing

• Small Business(1 to 5 employees) plan to spend
  49 of their lead generation bugets on Inbound
  Marketing.
• Whereas, for medium to large enterprises(more
  than 50 employees), this figure is just about
  36.
• Small business are spending lesser budget on
  outbound marketing as compared to medium business

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Inbound Marketing 3 Components

• This is an example text. Go ahead and replace it
  with your own text. This is an example text. Go
  ahead and replace it with your own text.
• This is an example text. Go ahead and replace it
  with your own text.
• This is an example text. Go ahead and replace it
  with your own text.

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Inbound Marketing 3 Components
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Inbound Marketing Giving, not Selling

• People want access to great insights and great
  people.
• Reveal, make it easy, do not charge, have
  compassion, ask how you can help be of service.

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Inbound Marketing Content Creation

• At the core of inbound marketing is - publishing
  compelling
• content that attracts inbound links and potential
  buyers to
• your website.
• Fundamentally, inbound philosophy is fulfilling
  research
• needs with passionate, entertaining, relevant and
  FREE
• information

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Getting OrganizedCreate a Content Planning
Strategy

• Brand Promise why?
• Target Audience who?
• Business Objective what?
• Purchase Funnel where?
• Content Production Costs?
• Content Formats (video, text, graphics, images)
• Keywords Targeting? Customer Challenge?
• Content Calendar Frequency.
• Distribution Channels
• Measurement

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Content Targeting with Buying Funnel
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Inbound Success Mint.com
Your own footer
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Mint.com FREE Personal Financing Management

• Content Strategy
• News and tips posts, link roundups, slideshows,
  videos, and infographics were all key components
  in Mints content strategy, and they were held to
  a strict editorial standard.
• Content Credibility lead to sales
• By establishing itself as a smart resource that
  was easy and accessible to the financially
  curious, Mint was able to leverage its content
  credibility to convert readers into buyers of its
  actual product, highly personalized financial
  products.
• Brand Value - lead to 170 Million Sale to Intuit
• Mint.com connects with more than 16,000 US
  financial institutions and supports more than 17
  million individual financial accounts. By May
  2011, Mint had more than five million users

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Inbound Marketing Blog Success

• Mint is consistently lauded as a pioneer in
  successful blog
• content marketing. Big takeaways
• Dedicate resources to content (whether paying
• outsourced/contributed writers or in-house
  editors). outsourced/contributed writers or
  in-house editors).
• Enforce high quality editorial standards on all
  content types
• (writing, illustration, video).
• Share content through social channels.
• Remember consistency and patience in building up
  an audience.

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THANK YOU!
Mail Us- info_at_sankalptechnology.com
Visit Us www.sankalptechnology.com
Call Us- 91-8432429929