Does your marketing suck?

1
Does Your Marketing Sucks?

• KEY ELEMENTS
• you need to know about marketing

Podcast available at TheEntrepreneursRadioShow.com
for full interview with John Michael
Morgan (author of Brand Against The Machine)
2
MARKETING IS BUSINESS

• The only legitimate goal of marketing is to grow
  revenue
• It doesn't have to be anything else.

3
True Power and Value of Marketing

• Our focus should always be on growing our
  business
• True creativity is on the part of business people
  

4
What is advertising?

• Advertising is not about witty jingles,
• Or about funny billboards,
• Not about the latest trends and all those other
  things.
• Advertising is about quantifying the efforts
• It's about making the phone ring

5
When is advertising effective?

• When your tracking the lead sources
• When your tracking the conversions
• When your tracking it all the way down into the
  cycle
• All the way to the point of sale

6
KEY ELEMENTS in running a successful marketing
campaign

• You need to be provocative
• Your message is important
• The quality of the message should be
  provocative, strong and compelling

7
KEY ELEMENTS in running a successful marketing
campaign

• You need to have integration of elements
• The integration is critical
• After having a provocative message you need to
  have a provocative spot. A landing page. How do
  you drive them to your website?

8
KEY ELEMENTS in running a successful marketing
campaign

• You need to deliver a good product or service
• Why? Because that's what reinforces the sale.

9
What is a product that generates sales?

• A product that people dont even know they can
  have
• A product which will make people fall in love as
  soon as they see the product
• Companies have to make a transition from like to
  love

10
When does a product generates sales?

• WHEN PEOPLE ARE OFFERED A PRODUCT THAT THEY WOULD
  LOVE
• PEOPLE DONT BUY OKAY TWICE
• THEY ONLY BUY WHAT THEY LOVE

11
Key elements in running a successful marketing
campaign

• The element of surprise is important in all of
  business

12
THE ENTREPRENEURS RADIO SHOW Conversations with
Self-made Millionaires High-level
Entrepreneurs that Grow Your Business a
production of Rock Star Entrepreneur
Network www.rockstarentrepreneurnetwork.com