Top Five Social Media Management Pain Points

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Top Five Social Media Management Pain Points

• By
• AutoSocial
• Automate your social media campaigns
• www.autosocial.io

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1 Racing against time to accommodate different
platforms

• One of the biggest difficulties social media
  managers face is restructuring time when new
  platforms are added to the social media mix.
• Implementing a bigger set of daily social
  activities optimized to each platform naturally
  requires more time.
• To keep up, you may need more hands on deck, or
  have to adjust your work schedule to manage
  social media responsibilities with aplomb.

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2 Keeping content consistently engaging

• When your job involves writing blogs and posting
  tweets all day, there is a tendency to reach a
  saturation point beyond which the enthusiasm to
  engage your audience wanes.
• The result is a half-hearted attempt that impacts
  content quality.
• Your audience will be quick to catch up on it,
  and your campaign may face a rough patch or
  become stagnant for a while.

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3 Figuring out terms and conditions

• Small businesses are aware that disregarding the
  rules enforced by a social media website can see
  their pages being shut down.
• Running contests on social platforms like
  Facebook, in particular, can often send you into
  a tizzy thanks to the confusing terms and
  conditions.
• The fear of breaking rules and getting slapped
  with a fine keeps sole proprietors and small
  business owners from making the most of social
  media platforms.

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4 Security issues around collaboration

• The security aspect of using social CRM and
  collaboration tools outside of the corporate
  firewall often keeps enterprises and social media
  agencies from managing social media activities
  more flexibly and seamlessly.
• As corporate policies, which were put into place
  before social tools even became available, are
  typically hard to work around, the lack of a
  system for curating and sharing is often a pain
  point experienced by social media strategists and
  managers.

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5 Measuring business value from social media
efforts

• When it comes to explaining your social media
  returns to higher managemet, only three metrics
  count cost, sales volume and revenue.
• Number of fans, likes, followers and retweets
  commonly measured social media metrics are not
  as important as understanding which retweet led
  to the most conversions and what social media and
  email marketing strategies converted soft leads
  into hard leads.

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