Sectoral Capsule-Indian Air Conditioner Industry-Ready for Change

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Sectoral Capsule-Indian Air Conditioner
Industry-Ready for Change
One-Stop Shop for Business Information
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Summary
Globally, air conditioner sales doubled itself in
2011 from 2001, with the number reaching 100
million units in 2011. However, the growth
dropped by 3 percent to 97 million units in 2012
due to economic slowdown in European countries
and China. The Chinese air conditioner market,
which is the largest globally, saw a dip of 8
percent in total sales in 2012. The total demand
in European market decreased 18 percent, while
the US and Japan saw a rise of 2 and 2.6 percent,
respectively. The Asian and American economies
were the major growth drivers which, in turn,
stimulated expansion in the Asian compressor
market.
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China and South-East Asia have become important
destinations for the production of centrifugal
compressors and other machine parts.  The desire
for a better lifestyle with smart home products
has brought about a revolution in the consumer
durables market. With huge climatic variations in
India, all-weather air conditioners have become
an important part of a comfortable and modern
lifestyle. The overall household penetration of
air conditioners in India is comparatively low
when compared to other South East Asian countries
like Indonesia, Singapore Korea and Taiwan.
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China, a neighbouring country, has a household
penetration of almost 53 percent as compared to
3.8 percent penetration in India in 2013.  With
split air conditioners becoming more dominant,
big players like Blue Star have slowly reduced
their research and development (RD) expenditure
on window AC.  The companies have their task cut
out as price war could lead to shrinkage of
market space. The companies need to invest
heavily on Research and Development (R D) in
order to innovate products with better features
thereby having a higher level of customer
penetration.
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Table of Contents

1. Overview of Consumer Durables Market in India
2. Consumer Durable Categories
3. Air Conditioners Global Scenario
4. Air Conditioner Households in India
5. The Indian Air Conditioner Market
6. Market Segmentation 
7. Outlook

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