Sectoral Capsule-Indian Animation & VFX Industry Gathers Force

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Sectoral Capsule-Indian Animation VFX Industry
Gathers Force
One-Stop Shop for Business Information
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Summary
Bolstered by changing consumer preferences,
evolving media delivery platforms, new business
models, increased competition and favorable
regulations, the Indian media and entertainment
(ME) market has matured immensely over the last
decade. The current trend of increased
consumption in Tier II and Tier III cities is
creating even more opportunities for the
industry. In tune with the rising media access
and abundant availability of digital devices, the
industry is shifting its marketing and delivery
platforms to cater to focused segments. 
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Indias ME industry is expected to reach INR
1,676 billion by 2017, growing from INR 821
billion in 2012. This digitization process may
take longer than anticipated, but once in place,
it will change the face of Indian media. All the
stake-holders along its value chain will benefit
from it. The animation and visual effects (VFX)
segment within the ME industry is looking quite
positive. VFX has shown tremendous growth from
doing mainly pre- and post-production jobs
procured from overseas to serving films,
television and commercials with world-class
content.
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In the coming years, India animation studios will
develop content to cater to global consumers via
digital platforms such as Apple iTunes, Android,
Netflix and Windows. The animation and VFX market
is driven by growth in the childrens television
genre and visual effects in movies. A large part
of the revenue is contributed by these two
segments. A significant rise in penetration of
personal computers and mobile phones has also
helped in accelerating the industry. Animation
production houses in India are not only involved
in outsourced post-production work, but also
conversion of 2D to 3D. This segment is showing
great potential and with support from the
government, it is expected to flourish.
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Table of Contents

1. Overview 
2. Indian Animation Industry 
3. Market Segmentation 
4. Collaboration of Indian and Foreign Studios
5. Indian VFX Post-Production Industry 
6. Market Segmentation 
7.  Post-Production Industry 
8. Outlook

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