McDonald’s campaign for Sochi Olympics

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McDonalds campaign for Sochi Olympics
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• Social Media domain has become the
  epicenters for all campaigns and other
  promotional activities, enhancing the reach and
  brand value of products and services
  alike. Social Media Campaigns account for the
  most impactful and objectively measurable ways of
  promoting any commodity, services, events or
  organization

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• An event, as popular and as dominant as the
  Olympic Games, also needs a proper marketing
  strategy that will help it in becoming a better
  experience than before. The 38 year long
  relationship between McDonalds and Olympics has
  always been valuable for both the parties.  This
  time, McDonald's has launched a social
  media campaign for the Sochi 2014 Olympic Winter
  Games.

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• The Cheers To Sochi is an initiative
  started by McDonalds. Supporters of the games
  can send their personalized good luck messages
  or cheers directly to their favorite athletes
  and teams by using the Hashtag CheersToSochi on
  Twitter, or by visiting www.cheerstosochi.com.
  Thats not all, these cheers will then be
  shared at a special display in the Athletes
  Village in Sochi, where athletes can view and
  print the messages onto ribbons to wear around
  their wrists. Athletes may even tweet their
  appreciation back to lucky fans.

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• Timo Lumme, managing director of the IOC
  Television and Marketing Services said,
  McDonalds is a valued global Olympic partner,
  and we appreciate their incredible ability to
  reach millions of fans around the world with
  innovative, inspiring programmes like this.

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There have been more than 1500 cheers already
and more are set to come all throughout the game.
Famous athletes from all over the world are
getting impressive numbers of cheers. US hockey
player Patrick Kane, Canadian hockey player Drew
Doughty, US speed skater Shani Davis, Canadian
figure skater Patrick Chan are the most common
names in the cheers that have been registered as
of now. Available in all official languages, the
website allows you to cheer on a team or on an
individual athlete easy by just the push of a
button.
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• Initiatives like this acts as one of the
  most significant ways of increasing the
  enthusiasm of players. Reading motivational
  messages from fans instill in each player the
  spirit to play even better and conquer the world.

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• McDonalds here, gets a chance to work in
  accordance with the Olympics team and maintain
  their long partnership as well as help the
  organisation in living their dream of bringing
  the world together. Removing all communication
  obstacles and noises, McDonalds provides with
  the most easiest method of getting in touch with
  your favorite players. The campaigns proves to be
  one of its kind and brings the world together.
  Everyone who participates and cheers will have
  only one thing to say, "Im lovin' it )"

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Rajat Garg (CEO) rajat_at_socialappshq.com 91 995
808 3052 http//www.socialappshq.com