Travel and Tourism in Iceland to 2017

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Travel and Tourism in Iceland to 2017
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Summary
The Icelandic travel and tourism sectors
review-period (2008?2012) performance was
adversely affected by the countrys slip into
recession in 2008. However, despite the volcanic
eruption at Eyjafjallajökull in 2010,
international and domestic tourism activity
increased overall. Domestic tourist volumes rose
at a review-period CAGR of 1.89 while
international arrivals increased at a CAGR of
7.60. According to the World Travel and Tourism
Council (WTTC), in 2012, the sector accounted for
19.5 of Icelandic GDP and 20.9 of total
employment.Scope This report provides an
extensive analysis related to tourism demands and
flows in Iceland It details historical values
for the Icelandic tourism sector for 20082012,
along with forecast figures for 20132017
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Synopsis The report provides detailed market
analysis, information and insights, including
Historic and forecast tourist volumes covering
the entire Icelandic travel and tourism sector
Detailed analysis of tourist spending patterns in
Iceland for various categories in the travel and
tourism sector, such as accommodation,
sightseeing and entertainment, foodservice,
transport, retail, travel intermediaries and
others Detailed market classification across
each category, with analysis using similar
metrics Detailed analysis of the airline,
hotel, car rental and travel intermediaries
industries
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ScopeThis report provides an extensive analysis
related to tourism demands and flows in Iceland
It details historical values for the Icelandic
tourism sector for 20082012, along with forecast
figures for 20132017 It provides
comprehensive analysis of the travel and tourism
demand factors, with values for both the
20082012 review period and the 20132017
forecast period The report provides a detailed
analysis and forecast of domestic, inbound and
outbound tourist flows in Iceland It provides
comprehensive analysis of trends inthe airline,
hotel, car rental and travel intermediaries
industry with values for both the 20082012
review period and the 20132017 forecast period
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Reasons To Buy Take strategic business
decisions using historic and forecast market data
related to the Icelandic travel and tourism
sector. Understand the demand-side dynamics
within the Icelandic travel and tourism sector,
along with key market trends and growth
opportunities.Key Highlights The Icelandic
travel and tourism sector registered a downturn
in 2008 as the countrys economy slipped into
crisis and the country's three major privately
owned commercial banks Glitnir, Landsbanki and
Kaupthing collapsed. According to World Bank
data, Icelands GDP shrank by 6.6 in 2009 and
4.1 in 2010.
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The dip in travel and tourism activity in the
country was expected to decline further following
the volcanic eruption at Eyjafjallajökull in
2010. However, the disaster turned into an
opportunity as thousands of tourists flocked to
Iceland to witness the volcanic activity. Media
coverage of the eruption presented Iceland on an
international platform. Furthermore, the
devaluation of the króna due to the financial
crisis also pushed down the price of goods and
services in the country. These factors supported
the growth of what became known as volcano
tourism by many Icelandic tour operators.
Domestic tourism is dependent on income levels
and propensity to travel. A high unemployment
rate leads to a fall in residents inclination to
spend. During the review period, domestic tourism
was impacted by a high unemployment rate
prevailing in the country in the wake of the
financial crisis.
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Table of Contents

1. Executive Summary
2. Market Overview
3. Tourism Flows
4. Airlines
5. Hotels
6. Car Rental
7. Travel Intermediaries
8. Tourism Board Profile
9. Airport Profiles
10. Company Profile AIRLINES

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