Pittsburgh Film Office Project

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Pittsburgh Film Office Project

• Janeen Atkins
• Steve Auterman
• Jon Rosenson
• Susan Sobkowicz
• with Dawn Keezer Rick Munroe
• LDI VII July 13, 2000

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What Film Office?

• 53 feature TV films made in SWPA.
• Over 300 people make their living from the local
  film industry.
• The Pittsburgh Film Office markets the region to
  the film industry.
• Non-profit, funding has come from the County
  Hotel Tax.

Silence of the Lambs The Deer Hunter Robocop Sudde
n Death Lorenzos Oil Slapshot Dogma
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Project Proposal

• To help create a marketing campaign raising
  awareness among local Pittsburghers of the Film
  Offices efforts to bring film productions to SWPA.

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The Big Idea

• Partner with Blockbuster, to create a local film
  section in 20 local Blockbuster video stores,
  highlighting the films made in the region.
  Campaign to include Point of Purchase displays,
  strategic brochure placement, product labeling
  and radio spots.

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Creative

• Pro bono assistance from graphic designers David
  Atkins (printCafe) Harold Behar (Behar-Fingal).
• Signage, brochure, stickers.

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Point-of-Purchase Signage
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Point-of-Purchase Signage
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Brochure Sticker
The film office had no collateral material for
the general public, so we created some. The
sticker was designed to be affixed to the video
boxes of movies made here.
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Radio Advertising

• Broadcast on 5 local stations, including 102.5,
  105.9, 96.1, 100.7, and 94.5.
• Click here to play spot!

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Press Release
Since the Movies Made Here campaign is a public
relations initiative, the group resolved to
announce the results of our project to the local
media. The result is this press release!
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Articles
Pittsburgh Business Times - 6/29/00
Pittsburgh Post Gazette - 6/22/00
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Wonder Boys
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THE END