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Hofstedes Cultural Dimensions and

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Individualism-Collectivism. Masculinity-Femininity. Uncertainty Avoidance. Long-term Orientation ... COLLECTIVISM. Emphasis on social group vs. self ... – PowerPoint PPT presentation

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Title: Hofstedes Cultural Dimensions and


1
Lecture 3
  • Hofstedes Cultural Dimensions and
  • National Culture
  • http//www.clearlycultural.com/geert-hofstede-cult
    ural-dimensions/

2
Levels of Culture
  • National
  • Regional / Ethnic / Religious / Linguistic
  • Gender
  • Generational
  • Societal
  • Organizational

3
Geert Hofstedes Cultural Dimensions
  • Power-Distance
  • Individualism-Collectivism
  • Masculinity-Femininity
  • Uncertainty Avoidance
  • Long-term Orientation

4
Power-Distance
  • The extent to which the less powerful members of
    a society accept and expect that power is
    distributed unequally.

5
Power Distance Dimension
6
Individualism-Collectivism
  • The degree to which individuals are integrated
    into groups
  • INDIVIDUALISM
  • Emphasis on self vs. social group
  • COLLECTIVISM
  • Emphasis on social group vs. self

7
Individualism Dimension
8
Masculinity-Femininity
  • The extent to which gender roles in a culture are
    expected and clearly defined
  • Emphasis on
  • assertiveness materialism
  • vs.
  • relationships leisure time

9
Masculinity vs Femininity
10
Uncertainty Avoidance
  • The extent to which a society feels
  • threatened or is comfortable by
  • uncertain and ambiguous situations

11
Uncertainty Avoidance Dimension
12
Long-Term Orientation
  • New Dimension to developed to describe the
    differences between East and West cultures

13
Long-Term Orientation Dimension
  • Short-term orientation
  • Personal steadiness and stability
  • Protecting your face
  • Respect or tradition
  • Reciprocation of greetings, favors, and gifts
  • Long-term orientation
  • Persistence
  • Ordering relationships by status following this
  • Thrift
  • Sense of shame

14
Cultural Dimensions Scores for 64 Countries
http//www.clearlycultural.com/geert-hofstede-cult
ural-dimensions/power-distance-index/
15
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