READERS DIGEST

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READERS DIGEST
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READERS DIGEST IS

• Canadas most widely read magazine, with a paid
  circulation of over 1.2 million
• The countrys largest, most successful Direct
  Marketer of best-selling books, exclusive music
  and video collections.

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UNIQUE DNA

• Circulation
• Canadas largest circulation magazine.
• Readers Digest 948,000
• Chatelaine 616,000
• Canadian Living 517,000
• Macleans 372,000
• 948,000 English Canadians spend 36 annually on
  their subscriptionsapprox. 34 million.
• Readers Digests renewal rate of almost 70
  industrys gold standard.
• While generating approx. 350-400.0K new
  subscribers per year

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REACH OUT AND ENGAGE CANADIANS

• The 1 Trusted magazine in Canada

Source Roper Reports, Canada Winter 2006 18
of English Canadians indicated Readers Digest
when asked the following open-ended questions A
trusted magazine is one that you believe is
trustworthy and credible with a good reputation.
When you think of magazines, which ONE magazine
do you personally trust the most.
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TARGETED MARKETING SOLUTIONS

• Readers Digest lets you take aim at your
  targeted consumers and reach them every time.
• Whether you need mass messaging or a tightly
  defined segment, our targeted database
  opportunities are ideal for engaging exactly the
  audience you want.

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ENVIRONICS
The Environics Grid can combine age and household
size with income and lifestyle Uses
Include....Product, Geographic, Demographic,
Attitudinal and Affinity Targeting
Source PMB Environics 2006
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TARGETED MARKETING SOLUTIONS

• Readers Digest Database Capabilities
• Readers Digest has the capability for you to
  target specific customers by accessing our
  extensive database.
• Affinity and Lifestyle Targeting - We develop
  your targeted list using
• Environics (lifestyle targeting)
• PMB
• Aliment database
• Affinity data (people who have purchased books,
  videos, dvds, and music from Reader's Digest).

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TARGETED MARKETING SOLUTIONS

• This allows you to send targeted information to
  your key consumers via
• Polybag insertion
• Customized RD produced booklets/supplements or
  client supplied materials
• Coupons and/or samples can be included
• Solo DM campaign with RD messaging to consumer

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TARGETED MARKETING SOLUTIONS
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PRICING, RD TO WRITE
For product samples, applicable postage rates
will be added
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PRICING, SUPPLIED
For product samples, applicable postage rates
will be added
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ADVANTAGE TO USING READERS DIGEST

• Readers Digest is a turn key supplier. Only
  need to use one supplier instead of many.
• Readers Digest Trust factor. Readers Digest is
  the most trusted magazine brand in Canada.
• The Importance of Trust. Reader Trust along
  with Commitment appear to be the two fundamental
  psychological drivers which produce advertising
  response both in terms of perceived reader
  relevance of advertising and ultimately
  purchasing of advertised brands. (Source
  Berlin Readership Symposium.)
• Readers Digest is cost effective!