Commercialisation

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Commercialisation the Faculty of IT

• Peter Batchelor, Commercialisation Director
• Faculty of IT and Monash Commercial Pty Ltd

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Agenda

• Monash Commercial Pty Ltd
• My role
• FIT Commercialisation

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MonCom Structure
Monash University Council
Monash Commercial Pty Ltd MD, Alison Crook (DVC)
Vice Chancellor
Courseware
Research Commercialisation
Services
Property
Faculties
Commercialisation Directors/BDMs
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MonCom Pty Ltd

• Role of Commercialisation Dirs/BDMs
• Identify and manage uni assets capabilities
• Link for Faculty to other MonCom resources
• Identify negotiate with commercial partners
• Evaluate commercial opportunities / initiatives
• Implement business opportunities
• Manage risk
• Work on activities as requested by the DVC or
  relevant Faculty Dean

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Objectives of MonCom re Commercialisation of
Research

• Facilitate commercialisation of discoveries from
  within the Uni for public good
• Attract, reward and retain quality staff
  students
• Forge closer ties to industry
• Promote economic growth
• Generate income for education research
• a by-product of doing 1-4 well
• Overall aim Achieve ve outcomes for Monash,
  the faculty researchers (students staff)

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INNOVATION COMMERCIALISATION PROCESS
Innovative Idea
Expansion?
Is it realistic? Solving a real problem Meeting a
real need
First year revise business plan
Is it original? No one else developing it No
existing patents
Production / Implementation
How long will it take to develop?
Business Plan

• risks
• IP
• timeline
• references
• CVs
• find good people

• executive summary
• description of product
• feasibility
• core business structure
• market competition
• funds required
• costs / profits

Selling the idea

• to the employer
• to University
• to venture capitalists
• to angel
• to bank
• to competitor

Controls, rewards and management issues Whose
idea is it anyway?
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Obstacles To Successful Innovation

• Selling the idea
• Developing a business case
• Implementation through design, manufacture,
  marketing etc
• Manufacturing/Production Expertise
• Financial Resources - The Golden rule
• Those with the gold make the rules
• Management capability

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Commercialisation - Needs Market Focus

• Must avoid
• Product/Invention Drive
• What the engineer/inventor wants
• Sales Drive
• what the sales people want
• Need to combine
• Technical (what you can do)
• market (what people want)
• A market oriented strategy is needed

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The Australian Innovation Scene

• R D c
• Instead of
• r DC

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Commercialisation in FIT

• As with Australia Not much C
• Need to work with Research Services / ARM
• Need to get involved with School Research
  Committees
• Happy to provide Commercialisation Workshops to
  School staff / students

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Summary

• Understanding of MonCom
• Add value to Monash, the faculty researchers
• My Role and current activities
• Keen to work closely with schools
• peter.batchelor_at_infotech.monash.edu.au
• Ph 03 99031275 or 0419514355

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Questions