PDSAs For Creatives

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PDSAs For Creatives

• Sara Pace Jones
• Director, Donor Program Development

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Thank you

• Mary Ganikos
• Ginny McBride

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Mad Lib
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Mad Lib

• The PE/PR ____________(people) of
  __________(state) have __________(verb) PDSAs for
  a long time. In fact, we used PDSAs before there
  was a _____________(adjective) collaborative. We
  have PLANNED ____________(pub ed activities), we
  have studied _________________(adverb) and
  __________(verb) best practices for a long time
  in order to improve our practices. We have ACTED
  _______________ (silly verb)

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• Well okay
• we have acted and continue to act quickly with
  the information at hand to educate, inform, call
  to action and bolster public trust in the
  institution of donation.

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We are

• Masters at not re-creating the wheel
• Very good at communicating at the national level
• Focused on action
• COLLABORATIVE

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But are we

• Great at measuring results?
• Great at halting what doesnt work.
• And, doing more of what does work?

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Change is disturbing when it is done to us.
Change is exhilarating when it is done by
us. Rosebeth Kantor
CHANGE
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And we are changing

• Brainstorm a change in your practice generated by
  this meeting.
• Can you test it, before you implement it?

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We Know What Works

• Aim statement that can be tracked
• Evidence-based concepts to play with
• Implementation through rapid testable actions the
  generate learning and results.

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We Know What Works contd

• Focused On Results
• Decisions Driven by Data
• Test ideas rather than creating the perfect from
  scratch
• Exhibit Team Work
• Unleash Team Members Creativity
• Build on Existing Knowledge

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We Know What Works contd

• Focused On Results
• Decisions Driven by Data
• Test ideas rather than creating the perfect from
  scratch
• Exhibit Team Work
• Unleash Team Members Creativity
• Build on Existing Knowledge

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Model for Improvement
AIM
MEASURES
CHANGES
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Create an Aim Statement

• What is your success headline?
• By October 2007, our team will have fulfilled
  its dream! The new reality we created is
  _______________ which has enhanced the donation
  system by _______________.

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Lessons about Aim Statements

• Ambitious, stretch goals
• More specific, more likely to lead to improvement
• Time-specific and measurable
• Defines the specific population that will be
  affected (i.e. donor families and transplant
  recipients)

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Lessons About Measurement

• Improvement, not judgment
• Helps us to know whether a change should be kept,
  refined or rejected
• Clarify the aim
• Best is the enemy of good
• Need just enough information to take the next
  step in learning

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Measure Up To Your Aim

• What measures might show you are making progress
  toward your aim?

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What is Your Ideal Idea? for Achieving the Aim
of Increased Donor Designations
Find Promising Change Ideas

• Wouldnt it be nice if we
• could try _____________?

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PDSA An ACTION Story
ACT
This is what were doing next
STUDY
This is what we learned
DO
This is what we did
PLAN
This is what we want to do
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Insights About PDSAs

• Test changes in real-life settings
• Cycles of action then reflection
• Action
• Testing on a small scale
• What can I do by next Tuesday?
• Reflection
• What did we learn?
• How can we build on this?

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How can we test in small cycles?

• One mailing
• One poster
• One health fair
• One MVD office
• One target population

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Form for planning a PDSA cycle
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Benefits of Testing

• Increase the belief that the change will result
  in improvement
• Learn how to adapt the change to conditions in
  the local environment
• Evaluate costs and unintended effects of the
  change
• Create buy-in from members who will be affected
  by the change
• Credibility with administration, supporters,
  legilators, media and more.

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Repeated Use of the PDSA Cycle
Changes That Result in Improvement
Where we want to end up
Hunches Theories Ideas
Where we start
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Repeated Use of the PDSA Cycle
Changes That Result in Improvement
DATA/Feedback
We build a bridge with data and action.
Hunches Theories Ideas
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Repeated Use of the PDSA Cycle
Changes That Result in Improvement
DATA
Implementation of Change
Wide-Scale Tests of Change
Follow-up Tests
Hunches Theories Ideas
Rapid Testing!!
Very Small Scale Test
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PDSAs at work

• Kiosk Portals
• Does advertising drive registrations?
• Do locations matter?
• Do posters matter?
• What about employees / workplace?
• Coalition Pilot

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Dont assume a door is closed. Dont assume if
it was closed yesterday, that it is closed today.
It doesnt matter how many times you fall down,
it just matters how many times you get up.

• Marian Wright Edelman
• Founder President of the
• Childrens Defense Fund