Presentation To: Think Twice Seminar

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Presentation To Think Twice Seminar

• Sub Title Split Bag or Wet and Dry
• Waste Collection

Presented by Tseko Magubane Date 30 July 2008
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Background Information

• In 2006 May 17 the City of Cape Town adopted
  Integrated Waste Management Plan.
• The Plan covers the following functional areas of
  Solid Waste Management
• Cleansing of the area
• Collection of Waste
• Disposal and
• Waste Minimization
• The first three function have been traditionally
  the function of the municipality in terms of the
  MSA.
• The Waste Minimization as a fourth function is
  awaiting enactment of the Waste Bill that is
  before parliament to make it legislation that
  will be enforcable.

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First round of Split bag collection

• Waste Minimization was introduce in a form of
  waste reduction at source to all Collection
  contracts as Split bag or Wet and Dry collection.
• Separation at source was introduce to these
  contracts
• Delft and Mfuleni Contractor Mart Waste
• Phillipi and Brownsfarm - Contractor Mart Waste
• Helderberg Contractor Hlumani Waste - Man
• Deep South and Hout Bay Contractor Millennium
  Waste
• Waste separation at source is one of many methods
  used to reduce waste others being
• Yellow bag system
• Dirty Material Recovery Facility (Athlone
  Transfer Station)
• ????

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Marketing of Waste Minimization

• THINK TWICE was adopted as a branding name for
  waste minimization.
• All Solid Waste initiatives on waste minimization
  will be advertise under the banner of THINK
  TWICE.
• Why THINK TWICE?
• THINK TWICE before you throw whether to re-use,
  reduce, recycle
• THINK TWICE before wasting the environment for
  our future generation (i.e grandchildren)
• THINK TWICE before contributing to global warming
• THINK TWICE before

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What were first challenges faced by THINK TWICE

• Unclear marketing strategies guidelines
• The City of Cape Town not being recognise as a
  brand under the banner of THINK TWICE .
• Not much effort displayed by contractors in
  communicating and marketing the Waste
  Minimisation Initiatives.
• Very limited budget to work from by the
  contractors.
• Waste Minimization not a priority at this stage
  but hump and dump was order of
• the day.

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What were achievements during first round ?

• Positive Aspects
• Employment opportunities
• Realisation of waste minimisation through split
  bag
• Positive criticism and response
• Life make easy for trolley brigades
• Negative Aspects
• Cancellation of two contracts at Deep South and
  Helderberg
• Stealing of shipping containers used for storing
  recyclable materials
• Very low participation in certain areas

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First round results
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Second Round of Split Bag Collection

• The second round of split bag collection was
  implemented in the Atlantic area, it covers the
  following areas Pinelands, Parklands,
  Melkbosstrand and Blaauberg.
• What is different this time?
• The contract has measurable
• Clearly defined marketing and communication
  strategies (What, When, How addressed)
• The contract has Key Performance Indicators
  (incentives and penalties)
• More emphasis focused at communicating right
  message to the audience (community)

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Conclusion

• Let us work togetherfor a better city