Still think we have a ban on tobacco advertising

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Still think we have a ban on tobacco advertising?
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The tobacco industry comments on Powerwall bans

• ..the store environment, especially displays
  inside stores, is the biggest source of
  advertising awareness for all cigarette
  trademarks.
• - Market study done by American tobacco company
  Brown and Williamson

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• Saskatchewan is the most restrictive
  environment in the world for tobacco marketing.
  -British American Tobacco executives
• Cigars are an adult product. I dont see them
  stopping their consumptionbut some consumers
  when they see a cigar on a shelf will try it.  If
  they cannot see it, impulse purchases will happen
  less.-Andre Blais, marketing director for Old
  Port Cigar Company

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Recap what weve heard

• Evidence is clear tobacco displays are without a
  doubt advertising
• The current display restrictions in NZ are weak
  and ineffectual, and compliance is spotty at best
• Retailers, particularly convenience store owners
  and petrol stations will be our biggest foes in
  banning a display ban, why? Because it will
  reduce cigarette sales and profits!

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NZ at the back of the pack

• NZ is at the back of the pack when it comes to
  restricting the display of tobacco at retail
• The single weakest link of the NZ ban on
  advertising
• There is a giant billboard for tobacco on every
  corner, in every town

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Bring Down the PowerwallFor smokers trying to
quit

• I heard a smoker who was trying to quit say
  that it was so much easier to go into a service
  station. You dont see cigarettes and want to buy
  them.
• - Donna Wolfe, Weyburn, Saskatchewan

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Bring Down the PowerwallFor youth taking up
smoking

• "They are called power walls for good reason. 
  They are Big Tobaccos best marketing tool to
  reach a new generation of young smokers."
• - Dr. Robert Cushman, Canadian Council for
  Tobacco Control

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Bring down the Powerwall

• Other countries have banned retail displays of
  tobacco. A ban on retail displays would simplify
  compliance with the legislation. The current
  display restriction, in addition to being a
  successful opportunity to keep advertising, makes
  compliance difficult and is vulnerable to
  exploitation.

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Next Steps

• Communication and
• media strategy
• Workforce
• mobilisation
• Political and
• community action
• Regulatory or
• legislative review

Example of campaign materials from Ontario,
Canada
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Harmless ice hockey team hats now in the old
cigarette display area
Tobacco out of site in a drawer