Thank you for your time today

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Welcome
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Thank you for your time today We want to show you
how tobacco industry marketing targets young
people and what you can do about it
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Slaughterhouse
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Liverpool Tobacco Action Group

• Who we are
• What we do
• We are going to tell you about the
• IMPACT OF TOBACCO FARMING ON CHILDREN AND YOUNG
  PEOPLE

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THE TOBACCO INDUSTRY DOESNT CARE

• This is a photo of a tobacco farmer with his
  family. We will now tell you a story of how the
  tobacco industry drove a tobacco farmer to suicide

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THE TOBACCO INDUSTRY DOESNT CARE

• Brazil, China, India, Turkey and the USA produce
  2/3 of the worlds tobacco
• Approximately 33 million people are engaged in
• tobacco farming worldwide
• 135,000 family farmers are tied into farming
  tobacco
• in Brazil alone

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THE TOBACCO INDUSTRY DOESNT CARE

• Children have the right to be protected from
  economic exploitation and from performing
  hazardous work
• (1989 UN Convention on the Rights of the Child,
  Art. 32)
• Whole families, including young children, work
• on tobacco plantations
• Denied education
• High risk of injury and illness from equipment
• and pesticides

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THE TOBACCO INDUSTRY DOESNT CARE

• I am not happy to put my children in work but we
  have no other choice. I cannot afford to hire
  outside help

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THE TOBACCO INDUSTRY DOESNT CARE

• The soul purpose of the tobacco industry is to
  make money even at the expense of children and
  young people

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What next..

We ask you to support a European campaign to
raise public awareness of the impact of tobacco
farming on the lives of children and young people
worldwide
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Thank you
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ALFORD
OBACCO
STAMP
CTION
ISSION
OSSIBLE
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Im glad I started STA-MP as now Im a
non-smoker. Jenny, 21
I got involved with STA-MP because I feel it is
important to let young people know the dangers of
smoking. Chris, 18
We are a youth group run by Salford Youth
Service/Salford PCT in partnership with ATYC.

I joined STA-MP to make the world a healthier
place and I am more aware of what smoking does to
you and others. Robert, 20

Aim - To involve young people in educating other
young people about smoking-related issues.
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BAT London protest
Protesting at British American Tobacco annual
shareholders meeting.
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STA-MP it out DVD
Interview with Manchester Citys footballer
Michael Johnson. Launch of DVD at Lowry Theatre
with Mayor of Salford.
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Why we are here today . . .

Tobacco companies have long understood the huge
potential of the fashion and film worlds to
influence the public.. (http//www.euro.who.int
/mediacentre)

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• Young people are self-conscious and care about
  their body image.
• Young people may have low self esteem and can
  see smoking as a way of looking cool.
• Tobacco companies have spent years trying to
  promote the idea that smoking is a rebellious and
  adult thing to do.

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Smoking a cigarette for the beginner is a
symbolic actI am no longer my mothers child,
Im tough, I am an adventurer, Im not
square (1969 draft report to the Phillip
Morris board of directors)
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Think back to when you were young.. Who was
your idol ? Didnt you want to be just like them?
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Two thirds of smokers start before the age of
18. In England one in seven 15 year olds are
regular smokers. 12 of boys and 19 of
girls. (http//www.ash.org.uk)
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Why are there more young women taking up smoking,
than young men ?

21-year-old Lindsay Lohan featured in Tatler
magazine, August 2007
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Model pictured in Elle magazine, November 2008

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Young Peoples Quotes
If they see someone famous smoking, theyre
gonna think thats cool, I want to be like them.
Why would they put a well known person smoking in
a magazine, when they know the dangers to young
people? It doesnt make sense. Laura, 23
The cig doesnt need to be there on these
pictures so why is it there? Rob, 21

I think its bad for models to smoke where young
people see them as they might think it looks good
and they should do it too. Jenny, 21
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Its illegal to advertise cigarette brands on
billboards and TV. Celebrities holding a cig in a
fashion shoot is indirectly promoting cigs so we
think this should be illegal in magazines.
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What next..
We will be contacting magazines to find out their
policies about smoking in magazine to get them to
think about the potential negative effects on
young people. Will you support our campaign to
stop magazines glamorising smoking?
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Thank you
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H.A.Y.C.I.C

Health Awareness Youth Campaign In Cumbria
Who are we? What do we do? Why are we here
today?

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The problem with cheap cigs in the North West

• Nearly half of 14 and 15 old smokers said that
  they bought cigarettes themselves from off
  licenses (49) and /or from newsagents (44)
• They were more likely to get cigarettes from
  friends or family, like older brothers or
  sisters, or street sellers, neighbours, private
  houses, vans
• Many 14 to 17 year olds who said they smoke
  have bought cigarettes from street sellers or
  other non legal sources

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Smuggled tobacco and young people

• Smuggled and counterfeit cigarettes are freely
  available to young people everyone knows how to
  get them.
• Because they are cheap, it means they are easier
  for young people, who dont have a lot of money,
  to afford to buy them and get hooked

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Counterfeit tobacco and young people

• Fake cigs are all illegal and its often
  difficult to see the difference

• Some fake brands are meant to be appealing to
  young people

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What next..

• We see more and more cheap tobacco around and it
  is too easily available
• What can be done at EU level to improve the
  system?

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Thank you
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• DIRECT
• MOVEMENT BY THE
• YOUTH
• SMOKEFREE
• TEAM

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Smoking in Movies is not a new issue
Smokefree Movies the issue

• There have always been strong links between the
  tobacco industry and film companies

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Smoking and cigarette brands are still being
promoted in films despite a 1998 ban on paid
tobacco product placement


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THE FACTS
Whats the problem?

• Young people are 52 more likely to start smoking
  if they see smoking in films
• The top 48 UK box office films of 2006 carried
  more than 1 billion tobacco impressions and 46 of
  those films were rated 15 and under
• In 2006 around 1650 young people in Liverpool
  started smoking because of exposure to smoking in
  movies
• Most recently all this years Oscar nominated
  films contain smoking
• D-MYST feel that young people are being targeted
  by the tobacco industry through films and if it
  was taken out it wouldnt take anything away from
  the film.

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DMYST launched Toxic Movies campaign in 2006

• Aim To get smoking out of youth rated films
• Raise awareness of the issue.
• Campaigning for the BBFC to remove smoking from
  any future youth rated film
• Exceptions

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(No Transcript)
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Sent over 700 signed letters Study Trip to
London visited BBFC office
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• Hosted
• SmokeFree
• Movies
• Conference and
• a mock Oscars
• event in Feb 08

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Scary Movies Street Activity

• Public Awareness
• Leaflets, Placards
• MD Productions
• DMYST

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What next..

• Will you support our campaign?
• Can you raise awareness of the issue in the EU?
• We would like to aim to reach a point where EU
  recommends that each countrys film regulators
  rate films containing smoking as 18

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Thank you
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In summary What can you do?


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1. The introduction of plain packaging

• New guidelines adopted in November 2008 to the
  FCTC recommended that member states which are
  parties to the WHO FCTC should
• consider adopting plain packaging
• requirements to eliminate the effects of
  advertising or promotion on packaging.

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2. Restricting the sale of cigarettes from
vending machines in England

• .. in line with other EU countries Belgium,
  Bulgaria, Cyprus, Estonia, France, Hungry,
  Latvia, Lithuania, Poland, Romania, Slovakia and
  Slovenia

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3. For all future films which feature smoking to
be given an 18 rating

• Tobacco advertising and promotion means any form
  of commercial communication, recommendation or
  action with the aim, effect, or likely effect of
  promoting a tobacco product or tobacco use either
  directly or indirectly

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4. Tackling cross-border smuggling of cheap and
illicit tobacco

• .. one of the biggest barriers to reducing the
  number of smokers
• We urge MEPs to encourage the Commission and
  Member States to co-operate in the urgent
  development of a strong Illicit Trade Protocol to
  the WHOs FCTC. This will create a true legal
  framework for regulating tobacco production and
  distribution at a global level. We also support
  the European Commissions work in securing EU
  agreements with tobacco companies to curb tobacco
  smuggling.

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5. Restricting the influence of the tobacco
industry on determining public health policy

• FCTC Article 5.3 states In setting and
  implementing their public health policies with
  respect to tobacco control, parties shall act to
  protect those policies from commercial and other
  vested interests of the tobacco industry in
  accordance with national law

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• We are keen to continue to engage with UK MEPs to
  encourage the European Commission and other EU
  Member States to curb tobacco industry marketing
  to children and young people.
• Many of the measures we support are recommended
  in the World Health Organisations Framework
  Convention on Tobacco Control

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• Questions?