Quarterly Newsletter

1
September 2002
Im a member!
Quarterly Newsletter
www.ctamtexas.com
A Letter from the President
What happened to summer? I mean, it still feels
like its summer, but school is back in session
and most of us are putting the final touches to
next years budget. CTAM Texas had a great
summer with two tremendous events. We had a
great turnout in May for our VOD panel. For
those of you that attended the Summit in July,
you know that VOD and HDTV were the hot topics.
In fact, many of the track sessions were standing
room only just because the topic was VOD! In
June, CTAM Texas had a record setting Dru Strange
Golf Tournament with over 100 golfers helping to
raise an estimated 11,000. Our partnership
with WICT has helped raise over 85,000 during
the 10 years that the event has been in
existence. So, whats next? Well, competition
is starting to heat up for the first CTAM Texas
Chili Festival. We expect to have a dozen or
more teams of chili cooks testing their culinary
talents to win the coveted CTAM Copper Ladle
Award. Please plan to join us on October 11th
with Celebrity and Industry Judges like CTAM
President, Char Beales and Channel 8 weekend news
anchor, Chris Gailus as they help decide whos
really cooking. Your admission entitles you to
be a voting voice for our Peoples Choice Awards!
Grab your Tums and come on down.   And thats
just a little of what you have to look forward to
as the year rounds the corner and CTAM Texas gets
cooking.   - Victoria

• In this issue . . .
• Presidents Message
• Calendar
• Chapter Highlights Dru Strange
  VOD Seminar Chili Cook-off
• Member Benefits
• Your Chapter Board

Save the Date Event Calendar
Date Event Location __ October 11 Chili Cook Off
Westin Stonebriar
Resort Please contact Jaime Butcher
(jaime.butcher_at_comedycentral.com) November
14 Personal Development Seminar TBD December Hol
iday Party TBD Please contact Jack Bradshaw
(jack_at_countrymusictoday.com)
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CTAM of Texas Quarterly
10th Annual Dru Strange Golf Classic Raises Funds
Fun

• The Greater Texas Chapter of WICT and CTAM of
  Texas hosted the 10th annual Dru Strange Charity
  Golf Classic on June 12th in Lewisville, TX. One
  Hundred Thirteen golfers participated in the
  event, raising an estimated 11,000 for the Dru
  Strange Scholarship Fund. The fund was
  established in memory of Dru Strange, a former
  Showtime Networks, Inc. employee, who passed away
  in 1980.
•  
• Prize Winners
•  
• First Place Team
• John Alvarez-Game Show Network
• Sergio Barron- Playboy TV Networks
• Jonny Villicana
•  
• Second Place Team
• Paul Boucher-Scientific Atlanta
• Kim Francis-Bravo Networks
• Johnny Mankin-Time Warner
• Michael Terilli-Charter Media Services
•  
• Third Place Team
• David Atkins AT T Broadband
• Chris Decker- ATT Broadband
• Jimmy Fehler-ATT Broadband

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Marketing Ps of SVOD VODMay 23, 2002
CTAM of Texas Quarterly
Moderator Lee Hunt of Lee Hunt
LLC Panelists Susan McLaughlin, VP of
Marketing, Charter Communications Clint
Stinchcomb, VP of New Media, Discovery
Communications John Vartanian, SVP Technology
Operations at iNDEMAND Mark Romano, of
Cablevisions Mag Rack Julia Veale, VP Business
Development, Showtime Networks   Attendance 70
CTAM Texas Members   Lees introduction stated
that VOD and SVOD are breaking the time
barrier of television. For the first time, we
are offering consumers the opportunity to watch
what they want when they want. From PVR services
like TiVo, we already know that viewers watch
more TV in an on-demand environment, and they
watch different TV, since they are no longer a
slave to the schedule. We also know they dont
watch commercials, promos, network IDs or other
marketing messages.  We may be on the
forefront of the biggest behavioral shift in
media consumption ever making everything weve
introduced in the last 20 years of cable seem
like accessories.    Cable Operators and Premium
suppliers say that SVOD service will help with
obtaining higher levels of digital penetration.
By adding SVOD service as an option on cables
digital platform for customers who subscribe to
premium television, you have helped increase
customer viewership which improves their
satisfaction levels which ultimately reduces
churn. stated Julia Veale. According to
Showtime Networks, the preferred method of
positioning and pricing SVOD is as a category
versus single service for 6.00 per month.  
Digi-nets such as Discovery are providing
Operators with products on an on-demand basis to
enhance digital offerings. Often this
enhancement is free to the customer FOD, as
part of the digital basic package of
services.  Although many believe that VODs
driving factor for success is having hit movies,
Mag Rack, a front runner in developing new
programs of special interest for VOD, believes
that having incremental product, not just
re-purposed product is the consumers reason for
coming back for more.  
Panelists Mark Romano, Mag Rack Lee Hunt. Lee
Hunt LLC John Vartanian, IN DEMAND Clint
Stinchcomb, Discovery Communications, Julia
Veale, Showtime Networks and Susan McLaughlin,
Charter Communications.
Digital penetration levels for Operators is
projected to be in the low 40 by year-end 2004.
As digital penetration increases, depth and usage
of VOD will become more prevalent.  
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Ill be at the Chili Cook-off
CTAM of Texas Quarterly
Its Time for the First Annual CTAM Texas Chili
Cook-off

• Saddle up your horses and head for the 1st Annual
  CTAM Texas Chili Cook-off Friday, October 11.
  Things will start cooking at the Westin
  Stonebriar Resort in Dallas, Texas at 100 p.m.
  Kick up your heels and tantalize those taste buds
  with chili selections from our fiery cable
  industry competitors. All for a good cause,
  Dallas Can! Academy. Polish up your two-step and
  dance to the country western sounds of The
  Ramblers.
• Team Sponsorship (400)
• Entry for 5 team members
• 5 CTAM Texas Memberships
• 10 Drink Tickets
• 5 Official Chili Cook-off T-shirts
• Sponsorship billing on all materials
• Prizes
• Prizes will be awarded to the teams that have the
  best chili, the best costumes, and the best
  themed booth area, plus look for other fun prize
  categories.
• Celebrity Judges include Char Beales, President
  of CTAM, Chris Gailus , Channel 8 weekend news
  anchor and a possible Terlingua Chili Cook Off
  Champion!
• Registration
• To attend the 1st Annual CTAM Texas Chili
  Cook-off, simply send your name, company, phone
  number, email address and payment for 35.00 to
• Jaime Butcher
• 3350 Peachtree Road NE
• Suite 1770

Dallas Can! Academy is a non-traditional,
student-centered educational program for
individuals between the ages of 16-21. Students
attend for free. Their personalized, hands-on
approach to education provides students an
atmosphere for success and inspires them to
attain a high school diploma or GED. Since 1985,
Dallas Can! Academy has been helping young men
and women achieve a better life through
education.
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6 GREAT REASONS TO BECOME A MEMBER OF CTAM TEXAS!

• 1.      SAVE !!!
• Your membership entitles you to discounts on
  Chapter events and meetings. Check out our 2002
  Calendar of events
• October 11 - CTAM Texas Chili Cookoff
• November - 2002 Educational Seminar Luncheon
• December - CTAM/WICT Annual Holiday Party
  Fundraiser
•  
• 2.      NETWORK! NETWORK! NETWORK!
• The CTAM event attendee seated to the right of
  you today could be your future employer - or
  employee - tomorrow.
• 3.      LEARN A NEW SKILL.
• Are you a financial analyst who has always had a
  secret desire to be a marketer? Join the CTAM
  Texas Programming (Events) or Publicity Committee
  to get first hand experience! Gain management
  skills later by LEADING a CTAM Texas Committee.
  Sharpen your database skills by volunteering
  for the Membership Committee. And More!
• 4.      JUST LEARN SOMETHING NEW.
• In our 2001 Educational seminar, Brian Dodge
  taught us how to "Build a Better You."
  Educational seminars as well as events featuring
  panel speakers will entertain AND educate you.
• 5.      KEEP UP WITH YOUR CTAM NEIGHBORS.
• Get the scoop on who said what at that event you
  missed in our quarterly CTAM Texas newsletter.
  Or, smile for the camera at an event, and be a
  star in the newsletter later!

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CTAM of Texas Quarterly
OFFICERS AND BOARD
2002 CTAM CHAPTER

• WE ARE CTAM of TEXAS
• Founded in 1990, CTAM of Texas is a chapter of
  the Cable and Telecommunications Association for
  Marketing the most powerful and up-to-date
  management and marketing society in the industry.
  In the new millennium, the chapter strives to
  bridge the gap between marketing and technology
  and to provide you with information that is
  accurate and readily accessible.
• MEMBER BENEFITS
• Discounts on chapter meetings and events
• Professional development roundtables
• Quarterly newsletter subscription
• Industry networking
• Leadership opportunities
• CTAM of Texas membership directory
• Terrific Social Events
• Annual chapter dues are 35, or 25 with national
  CTAM membership.
• To join CTAM of Texas, contact Membership Vice
  President Mary Bourne-Marth [phone] or
  mary.bourne_at_showtime.net or visit our web site at
  www.ctamtexas.com.

Quarterly Newsletter
The CTAM of Texas newsletter is published
quarterly for CTAM of Texas members and
interested individuals. To join CTAM of Texas and
receive this newsletter, contact Mary
Bourne-Marth at [phone] or
mary.bourne_at_showtime.net . For additional
information, log on to our web site at
www.ctamtexas.com. CTAM, the Cable
Telecommunications Association for Marketing, is
a professional organization dedicated to smart
marketing to better serve consumers needs. For
more information on CTAM and the programs and
benefits it offers its members, contact
CTAM at CTAM 201 N. Union Street Alexandria, VA
22314 703.549.4200703.684.1167 www. ctam.com