Parks and Recreation

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Parks and Recreation

• Both an Insurance and Ensurance Policy

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What if? How About?

• What if you could purchase an insurance policy
  that guaranteed residents a higher quality of
  life?
• How about if you could contribute to creating a
  positive cash flow for taxpayers in your
  district?
• All of these are not only possible, but actually
  probable with foresight and planning on our part. 

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What is INSURANCE?

• Insurance protects the financial well-being of an
  individual, company or other entity in the case
  of a loss.

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Related to Parks and Recreation

• Insurance protects the financial well-being of an
  individual, company or other entity in the case
  of a loss.
• A community Payment for financial well-being

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???Ensurance???

• To make certain
• To keep safe

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Assurance, by the way,

• removal of doubt and suspense from a person's
  mind

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Need to Reframe Our Role

• Insure
• Ensure
• Assure

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Possible Relationships

• Statistics
• Relative Relationship
• Common Sense

• Insure
• Ensure
• Assure

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Statistics related to Parks and Recreation

• Parks Lifes Essentials

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Center for Urban Forest Research Trees

• Each tree removes 1.5 pounds of pollutants from
  the air
• Remove mercury and other pollutants from the
  group
• Store carbon dioxide mitigates against global
  warming
• Leaves take in carbon dioxide and emit oxygen

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Scientists found mature hardwood tree

• Temperate, interior West saves 40 in electricity
• Absorbs 6 pounds of air pollutants and intercepts
  2,100 gallons of storm water annually
• Provides about 1,100 in aesthetic, social, and
  economic benefits in its life.
• http//www.fs.fed.us/psw/programs/cufr/products/2/
  psw_cufr735_PressReleaseTempIntWestTG.pdf

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In snowy and cold climate

• Large 40 yrs old tree pays taxpayers and
  homeowners nearly 60 per year
• Intercepts over 2,143 gallons of storm water
• Removes 2.5 pounds of pollutants
• Conserves 7 of energy bills for cooling
• Adds 1 to the resale value of a home
• http//www.fs.fed.us/psw/programs/cufr/products/cu
  fr_185.pdf

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Drinking Water

• In a watershed with natural groundcover _at_ 50 of
  precipitation inflitrates the ground and only
  about 10 is runoff compared to developed areas
  where _at_ 55 becomes runoff
• (Trust for Public Lands, 2004)

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Clean Air and Carbon Footprints

• Tree planting removes 1 lb of carbon dioxide for
  about 1 cent while driving more efficient cars
  costs about 10 cents per lb. On average each
  person in the U.S. generates 2.3 tons of carbon
  dioxide almost half which comes from driving
  cars. An acre of tress absorbs enough to offset
  a years driving of 26,000 miles
• (Crompton, 2007)

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If you dont have your health

• Consistency of findings 100 recreation
  experiences in cities found parks led to stress
  reduction (Crompton, 2007)
• CDC determined that creating and improving places
  where people can be active results in a 25
  increase in the proportion of people who are
  physically active 3 times per week (CDC, 2002)

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Insure or Ensure-

• For an annual tax fee of between 50 and 60 per
  person, public PR could provide healthy
  activities
• Heart By-pass Surgery 200 such operations a
  year, with revenues of 3.95 million (NY Times)
• Which is the better ROI?

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Epidemic of Diabetes

• In 2002, the estimated cost for treating diabetes
  was 132 billion
• that is the equivalent of 1 out of every 10
  spent on health care.
• The cost of health care for people with diabetes
  averaged 13,243 in contrast to health care costs
  of 2,560 for people without diabetes.
• (Centers for Disease Control)

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Ensuring

• Happy and Successful
• Children and Older Adults

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Kids Count

• Estimated costs and benefits associated with
  after school programs

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Childhood Poverty

• drains a massive 500 billion a year out of the
  U.S. economy.
• State and local governments can hardly not care
  They're then saddled with vastly increased
  welfare, health, social services, criminal
  justice costs -- plus incredible amounts of lost
  income.
• (Washington Post, 2008)

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Recent Study

• those who spend their first five years in poverty
  will (compared to a middle-class child) face
  daunting odds -- first lagging school performance
  and then, as adults, less income, poorer health
  and higher psychological stress. Girls growing up
  poor are five times more likely to be a teen
  parent boys are more than twice as likely, after
  reaching adulthood, to be arrested. (Washington
  Post, 2008)

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Benefit Tab

• Increased school costs -989 to - 742
• Increased compensation 29,415 - 38,284
• Reduced Crime Costs 59,425 - 88,835
• Reduced Welfare Costs 335 - 502
• (Brown, et.al. 2002 in Crompton 2007)

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American Academy of Pediatrics (2006)

• Research suggests that unstructured play is
  important for the optimal childhood development
  citing its benefits for developing social and
  decision-making skills increasing confidence and
  capacities providing physical benefits, drive
  for academic achievement, etc.

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Retirees

• According to Dr. Mark Fagan, professor in the
  Department of Sociology and Social Work at
  Alabamas Jacksonville State University, members
  of this 50 market
• Have 77 percent of the countrys personal
  financial assets
• Have 80 percent of the countrys savings account
  deposits
• Have 68 percent of all money market accounts
• Own 50 percent of all corporate stocks
• Purchase 48 percent of all new domestic
  automobiles
• Own their own homes (77 percent), which, in most
  cases, are worth 20 percent more than the
  national average
• Have median family incomes of more than 33,000

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And

• Retirees relocate to areas with amenities that
  provide them with the comfortable lifestyle they
  desire for their retirement. Their steady incomes
  are not vulnerable to cyclic economic activity
  and are used primarily for discretionary
  spending. The impact of this discretionary
  spending usually occurs at the local level,
  leading to increased economic development and job
  creation in the community of relocation.
• As communities understand the net benefits of
  retiree attraction, more are beginning to recruit
  these affluent retirees, who bring many benefits
  to their communities
• Increase in the retail and property tax base
• Increase in the number of positive taxpayers (As
  a group, retirees pay more in taxes than they
  cost in government services.)
• Increase in a communitys bank deposit base (This
  wealth can then be used for commercial and
  industrial financing.)
• Increase in retail sales

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Plus

• Increase in local expertise in a variety of ways
• Increase in the number of volunteers and
  contributors in churches and local philanthropic
  and service organizations
• Affluent retirees also do not pollute or destroy
  the environment and do not place added strain on
  schools, social services, criminal justice
  systems, or health care systems.

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Research Suggests

• Moving into Assurance

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Characteristics of a community

• Good Investment

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List of Qualities for Protecting Value of Home

• Good Schools
• High Quality of Life
• Affordable Taxes

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Active Living

• Healthy Lifestyles

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Active Lifestyles

• Vital Communities

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List of Assurances

• Breathing Spaces
• 3rd Places
• Sense of Belonging
• Relaxing

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MONEY Magazine

• FinancialPurchasing power is the median
  household income adjusted using Sperling Cost of
  Living Index. (Sperling Cost of Living Index
  derived from the Consumer Price Index from the
  Bureau of Labor Statistics (published and
  unpublished), with health costs from Medicare and
  the U.S. Department of Health and Human Services,
  the Consumer Expenditure Survey (BLS), Current
  Population Survey (BLS), Department of Energy,
  the Federal Travel Directory, National
  Association of Realtors, Home Price Mortgage
  Index from Freddie Mac, median home sales prices
  from county deed records and state associations
  of Realtors).Auto insurance data represent
  average quotes consumers received from more than
  12 leading auto insurance companies that
  participate in Insurance.com's website. Note No
  values were available for AK, HI, MA.

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Housing

• Median home sale price is actual sales collected
  by Onboard Informatics from county and municipal
  assessor's offices for 2007. Only includes sales
  within the place boundaries. Collection and
  analysis of geographic data (geo-spatial
  aggregation) by Onboard Informatics.

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Education

• Test scores are from GreatSchools and represent
  the percent by which the school district's Math
  and English test scores fall above or below the
  state's average scores.Percent of students in
  public and private school represent students
  attending schools in the boundary area only, and
  may not add up to 100 in cases where students
  attend certain county or state schools. Onboard
  Informatics projection/aggregation.

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Quality of Life

• Air quality index are county numbers.
• Personal crime incidents are per 1,000
  from.Property crime incidents
• Percent of workers with long commute times
• Percent of population that walks or bikes to work

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Leisure and Culture

• Counts of businesses by type including
  recreational facilities and more)American
  Association of Museums - names and addresses of
  their member institutions.
• Ticket Master - data on events
• National Assembly of State Arts Agencies - data
  on art funding
• GoSki.com - names and locations of ski resorts
• WeatherWeather data from NOAA National

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Health and the Neighbors

• HealthHealth statistics (BMI, diabetes rates,
  hypertension rates) are for the county
• Meet the neighborsPercent of population that is
  married or divorced
• Average annual dollar amount spent on vacation
  (domestic foreign) is per household

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What are our possibilities??

• Insurance
• Ensurance
• Assurance