Traffic Pro 1.0

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Traffic Pro 1.0

• Search Sandbox LLC
• We Dig Search Engine Marketing

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Did You Know

• There are 10 million searches/day on the internet
  by consumers shopping for their next car.
• More consumers use the Internet to research their
  next car than use the Newspaper.
• Consumers are searching locally for their next
  vehicle.
• Most 3rd party leads (Autobytel,
  InvoiceDealers/Dealix, Edmunds, Yahoo, etc.) come
  from search engine marketing.
• Why let them beat you to the consumer?
• You sell the cars!

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Recommendation

• Instead of letting 3rd parties capture all the
  leads and sell them to the highest bidder
• Advertise your dealership and special offers
• Drive consumers to your own website
• Generate your own leads
• Supplement your own leads with 3rd party
  leads
• Dominate your market by being the first and
  most aggressive dealer

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Benefits

• Brand your Dealership and increase your presence
  and market share
• Sell your special offers and merchandise your
  benefits (3rd party sites are unable to do this)
• Price, Service, CSI, Inventory, etc.
• Measurable
• Pay only for real consumerstrack conversion to
  ups
• Grow your internet department track every sale
  from click to close to gross/net profit
• SELL MORE CARS to cross shoppers!

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Keys To Success

• The Engines
• Search Sandbox will place your ads on all of the
  sites that drive quality traffic (Google, Yahoo!,
  MSN Search, AOL, AskJeeves, SuperPages, Excite,
  Lycos, Netscape, FindWhat, Kanoodle, Enhance
  Interactive, and ePilot). We know each engine
  inside and out.
• The Keywords
• Search Sandbox will target only those keywords
  that promote your brands. We will actively
  manage and refine your keywords and eliminate
  those with a low ROI, and maximize those that
  drive revenue. We create thousands of keywords
  to maximize your traffic.

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Keys To Success

• The Ad Copy
• Search Sandbox will create customized ad copy
  designed to generate clicks from search engine
  traffic. Ads will be rotated and continually
  updated keeping your presence and messaging
  fresh on the search engines.
• The Tools
• Search Sandbox uses sophisticated analytical
  software to actively manage the bid price and
  position of each keyword on each search engine
  multiple times per day. We dont simply Set it
  and forget it!

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Keys To Success

• The Results
• We closely monitor keyword performance to
  maximize the amount of quality traffic we are
  able to deliver based on your advertising budget.
• Total Client Control
• You control the budget, you control the
  messaging, you control the volume of clicks and
  the leads. We deliver success.

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Keys To Success

• The Right Partner
• Members of the Search Sandbox team helped
  StoneAge/Car.com generate millions of visitors
  and over 200,000 internet leads each month for
  thousands of participating car dealers and car
  companies. We know how to play the internet game
  and understand the best ways to target internet
  auto shoppers.

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Keys To Success

• The Search Sandbox team includes experts that
  have worked for
• OEMs
• Car Dealerships
• Automotive Ad Agencies
• Automotive Internet Marketing Companies

• We have years of experience managing partnerships
  with
• Autobytel
• Dealix / InvoiceDealers
• AutoUSA
• Kelley Blue Book
• MSN Autos
• CarsDirect
• Yahoo! Autos
• Ford Direct
• GM BuyPower
• and More!

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Search Channels
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Yahoo! Local Search

• Consumer Conducts a Yahoo! Search
• Your listing appears. Consumer clicks on it.
• Your locator page appears, displaying your
  address, hours, a map, and your website.

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Yahoo! Search Results
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Google AdWords

• Google allows very specific targeting to the city
  and/or regional level as well as by radius or
  within specifically defined boundaries.
• We utilize this technology to laser-focus your
  ads.
• Your ad dollars are not wasted on prospects
  outside of your territory.

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Google Search Results
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The Program

• ONE exclusive franchise per market
• Base packages starting at 1500/month
• What you get
• A customized ad campaign featuring Your
  Dealership and Your Specials
• Campaigns are live in 48 hours
• Website Traffic, Phone Traffic and Lead Traffic
  ready to transact
• Guaranteed Traffic Minimums

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The Traffic Funnel

• Typical results from a Search Marketing Campaign
  with a budget of 2500/month
• 67,000 Ad Impressions
• 1,000 Clicks
• 100 Phone/Email leads
• 30-50 Appointments
• 15-25 Retail Sales
• 11,250-25,000 PROFIT

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Search Marketing

• 3 out of 4 online consumers looking for an
  automobile dealer use a search engine to find
  that dealer.1
• Google is 1 in automotive search referrals,
  sending more traffic to auto sites than all other
  search engines combined.2
• FordDirect's cost per lead on Google is less than
  5 per lead, and the dealer cost per sale is less
  than 100.3
• 82 of new car shoppers research online.4
• Local consumers with Internet access use search
  engines 22 more frequently than printed Yellow
  Pages.5
• 1 Insight Express Study, Google 2003
• 2 StatMarket, February 2004
• 3 FordDirect Case Study, 2003
• 4 J,D, Power Associates/AutoShopper.com
  Study, 2004
• 5 Kelsey Group, 2004

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Search Marketing

• The Executive Summary of the Borrell Associates
  study reports that most of the estimated 61
  million consumers who bought a new or used car
  last year began their search on the Internet.1
• The study projects that the Internet advertising
  category will grow to nearly 2 billion by 2006,
  accounting for 6.4 percent of all dollars spent
  on auto sales advertising. The overall automotive
  category grew at a rate of about 2 percent in
  2004, while the Internet portion grew 51.5
  percent, to 1.2 billion.2
• 1.,2.

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Search Marketing

• Visiting dealer web sites increases the
  likelihood that consumers choice of dealer will
  be influenced by their online experience, but
  only 38 percent of undecided online automotive
  researchers visited dealer web sites during their
  online research.1
• 1. earchconcept/93/id95465

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Get Started

• Search Sandbox will work directly with you to
  develop a customized Search Marketing Program to
  fit your needs.
• Contact Jeff Raab at [phone] or
  jeff_at_searchsandbox.com
• Ask about promotional credits for new advertisers!