Here We Go Again'

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CS 3251 Technology Strategy and Management

• Here We Go Again.

Group 4D Deng Mingyang Duan Tingliang Lee Kar
Wei Xu Yan
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Introduction

• Environment Analyze
• External Environment
• Internal Environment
• Recommendations
• Corporate Strategies
• Functional Strategies
• Business Strategies

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External Environment

• Analyzing of Societal Environment
• Economic Forces
• Depressing encomiums.
• Challenge to apple inc.

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External Environment

• Technological
• Hardware Improvement, faster computers.
• Powerful software.
• More related products(mp3, pda etc.)

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External Environment

• Political-legal Forces
• No sign of benefits.
• Opportunities in oversea markets.
• Sociocultural Forces
• Windows dominated market.
• Software targeting windows.

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External Environment

• Analyzing the Task Environment
• Threat of new entries.
• Bargaining power of Suppliers.
• Hardware providers.
• Software companies.
• Bargaining power of Buyers.

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External Environment

• Analyzing the Task Environment
• Threat of substitutes.
• Rivalry among existing firms.

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External Environment
EFAS on apple Inc.
Major Opportunities 1.Hardware
Improvement. 2.Related Products. 3.Heat of using
mp3, PDA.
Major Threats 1. Windows Rules. 2. Strong
Competitors. 3. Bad Economic.
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Internal Environment

• Resource-based view
• The question of value
• Consumer Experience.
• Corporation with suppliers.
• The question of rareness
• Unique Experience of Mac.
• Corporation with suppliers.

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Internal Environment

• The question of imitability
• Specialized products.
• The question of organization
• Strong in consumer experience.
• Weak in cooperation.

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Internal Environment

• IFAS on apple Inc.

Major Opportunities 1. Mac, a close-system 2.
Geographical operation structure. 3. Green light
to Microsoft.
Major Threats 1. Expensive products. 2. Longly
Mac Os. 3. Supplier dependency.
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• SWOT on apple Inc.

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Recommendation

• Corporate Strategy
• Horizontal Growth
• Strategic Usage of Cash Cows
• Retargeting the Education Sector

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Recommendation

• Functional Strategy
• Technological Leadership
• Creating Lock-In

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Recommendation

• Business Strategy
• Think Different
• Hello, Moto

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Thanks a lot !
QA