Again Studios

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(No Transcript)
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What is an Explainer Video
An Explainer Video is a short, fun and
informative video that is usually 60-90 seconds.
It is light, entertaining, fun to watch and
captures and retains viewers more effective than
just text or boring videos
Explainer videos are short online marketing
videos used to explain your company's product or
service.
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Examples Explained, Animated, Understood!
GoalWise Explainer Video
Quick Ride Explainer Video
SEAROCKERS animated video
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Examples
GigeNETs DDoS Protection Animated Video
Kidobotikz Web Video
Care (NGO) New Delhi
apiOmat animated video
GoalWise Explainer Video
DEJORIS explainer video
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Who We Are?
Again Studios is an animated video production
company which creates animated explainer videos
to explain your concepts, services, products or
causes. These videos are aimed to be genuinely
interesting and attracts attention and encourage
users to share it with their social networks. You
can add these videos to your website, promote it
on YouTube, show it as an presentation to your
prospective clients and even play it on your LCD
display at trade fairs.
Animated videos are best way to promote your
ideas, services, products or causes. If someone
is reading simple text on your website than there
is much more room for misunderstanding but with
videos you can show exactly what you mean. People
learn more by watching videos than reading text.
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How Much Does an Explainer Video Cost?
The number one question we hear from people is
how much does an explainer video cost? For our
purposes here, we're talking about a 60-second
animated explainer video, which is typically the
most popular offering. As you'd probably expect,
you can find a wide range of prices out there,
anywhere from 1,200 to 15,000.
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Top Reasons for Having Explainer Videos
When Google was setting their algorithm for
search rankings for the year 2016, the amount of
time that visitors stay in a website was
mentioned as a leading factor for top ranking.
You therefore need to keep your audience as much
as you can in your website. If you are running a
business website, you can try making explainer
videos as a way of keeping your traffic locked
into your website. Explainer videos not only
work to keep your website visitors locked in your
website but also ensure that you get financial
gains that you would not have gotten without
these videos. It can therefore be said that
explainer videos are beneficial to website
owners. It is out of this that the top benefits
of having explainer videos will be highlighted.
Explained!
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Increase Conversion Rates
One of the major reasons why you need to have an
explainer video in your website is to increase
your conversion rate. A recent survey by Video
Rascal revealed that 85 of people are more
likely to buy a product if it has an explainer
video accompanying it. You can explore this
business opportunity by having explainer videos
in your website.
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Improve your Website Ranking on Google
Every year, Google releases their algorithm for
search rankings. Over the many years, one factor
has remained constant. Websites with videos are
50 times more likely to get a first page ranking
according to Googles ranking factors. Furthermor
e, if the video is interesting and actually works
to keep traffic locked in a website, Google
ranking is also likely to be increased.
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Clarify the Objective of the Product
You dont want people misinterpreting your
product. For this reason, you will need an
explainer video to clarify the objective of the
product and clear any element of ambiguity that
might confuse your customers.
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Grab Audience Attention
The best way to promote a product is by ensuring
the audiences attention is contained. Explainer
videos help in grabbing audience attention and
thus have a chance to sell your product.
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Easily Sharable
With many internet users spending most of their
time in social media, you definitely want your
product there. Explainer videos can be shared
easily to social media sites. The video will not
be confined in your website alone but get a wider
reach through the share button. The result of it
all is that you will have great Return on
Investment (ROI) since you will spend lesser
money compared to the prospects that you stand to
gain. Therefore, it is evident that explainer
videos are simply the best way for you to improve
your business.
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5 Reason to create a video for your website
If youre a small business owner, youve likely
heard the motto content is king to describe the
importance of content marketing. And while
written content is effective for many audiences,
visual marketing is an even more powerful tool to
increase interactions and actions. Forrester
Research takes the phrase a picture is worth a
thousand words one step further by adding that a
one-minute video is worth 1.8 million words.
Considering that 46 percent of people who watch a
video ad on a business website take action after
viewing it, it makes sense to include video in
your marketing strategy.
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Typical Visitors dont read entire content of
your website
When a visitor visit your website, in few seconds
he will decide whether to stay for more time or
leave the page and search for another site. These
few seconds are very important to impress your
visitor. Adding a short video to your website,
will make it more informative and interesting.
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Information retention is more after watching a
video
Studies suggest that three days after visiting a
website, people retain 10 of what they read, 35
of the informative graphics that they see and 65
of what they see and hear via a video.
Illustration are superior to text and videos are
superior to illustrations.
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Increase Credibility
Hearing and seeing about your products and
services has more credibility and helps you to
connect to your visitors on an emotional level.
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Video is worth a million words
If a picture is worth a thousand words than a
video is worth a million. It makes no sense to
spend 15 minutes reading what a video can explain
in 2 minutes.
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People like watching videos
A survey done by Forbes in October 2010 suggested
that 80 of senior executives are watching more
online videos today than they were a year ago.
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8 Rules for Explainer Video Production
Explainer videos are in great demand in the
business world. These simply are the videos that
are made by an operator and are usually animated,
and are used for marketing of any products or
services of a company. Explainer videos serve to
be very economic and effective for the purpose of
marketing and is always the best chosen option
for the same. Hiring a professional explainer
video maker always helps the marketing aspect of
a company but this should also be done after
careful examination of what kinds of videos have
been previously made by the video maker and if
the videos actually are good and efficiently
serving the purpose of marketing. Bad explainer
videos do not catch enough attention of the
customers resulting in reduced publicity and
reduced revenues and these videos become bad
because of certain crucial mistakes which should
always be kept in mind while creating an
explainer video.
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Script
The most important aspect in an explainer video
is the script of the video. Script should be
written by a person who understand the elements
of storytelling and has the ability to visualize
a story flow. This is best done by professional.
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Voice Over
The voice cover of the video is important. A
fluent voice with appropriate intonations is
always preferred as it creates a great impact on
the viewers and can greatly help in the marketing
process.
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Research
Always complete research should be done regarding
the service to be marketed. This is because this
research will help incorporate useful things in
the video. Also, if a similar service exists in
the market, finding complete information about it
helps find its flaws and display why the
respective service is better than the existing
one.
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Audience
The research done should always be used to make
the explainer video better to serve the right
audience. It isnt necessary to please everyone
because it often arises the situation of neither
here, nor there. So prioritizing the right
audience is important.
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Duration
Time limit of the explainer video is not
something to be caught up with. Although it is
rightly said that shorter is always better, if
the video is not able to incorporate all useful
information, duration of the video is bound to
increase and an appropriate video can be created.
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Placement
Correct placing of the video is important. Common
mistake done by the companies is that they place
the video on the About Us page rather than
their home page. The video should just catch the
eye of the viewer as soon as the website is
opened and hence it is advised to place the video
on the home page.
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Planning
Proper planning of the video. Aspects like
placing of the video, content of the video,
budget of the video, right viewers of the video
and so on, should be considered and given enough
thinking before releasing the video.
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Testing
Effective testing of the video. The video should
be tested properly i.e. audio separately and
video separately before it is released. If it
sounds and looks efficient, only then it should
be considered to be released.
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We are an friendly team and would love to hear
what you have to say. We are located in Kalka
near Chandigarh, India. Dont hesitate to contact
us, even if you are from a distant country. We
are already working for clients from U.S and
Europe and have good experience in online
communication.
Best way to reach us is via email at
hello_at_againstudios.com
www.AgainStudios.com
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Phone USA 1 [phone] India 91 98963
11788