NAR Strategic Plan

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NAR Strategic Plan

• Maurice (Moe) Veissi
• Vice Chair
• 2005 Strategic Planning Committee

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NAR Strategic Plan

• A living document
• Lens through which decisions are considered
• Defines strategic objectives, not operational
  details
• Encourages long-term thinking and creativity

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Roles and Responsibilities
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Development of theStrategic Plan
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Strategic Planning Timeline
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Purpose, Strategic Goal and Values

• Purpose (Mission)
• To be the business and public policy advocate for
  REALTORS
• Strategic Goal (Vision)
• NAR is the voice for real estate, influencing and
  shaping the industry
• Values
• The right to own, use and transfer real property
• Private enterprise, free market and collective
  action
• The highest standard of professional ethics,
  conduct and business practices
• Maximum housing opportunity
• The success and profitability of our members

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Strategic Objectives

• Support member efforts to deliver a wide range of
  real estate transaction services.
• Deliver a relevant, personalized set of member
  services that reflect the increasingly
  diversified businesses of REALTORS
• Encourage greater involvement of market leaders
  (brokers, franchises, agents and firms) in NAR.
• Promote diversity in REALTOR membership and
  leadership to reflect Americas diversity.

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Strategic Objectives(continued)

• Prepare REALTOR associations, MLSs and members
  to respond to data and infrastructure security
  demands on an ongoing basis.
• Influence a favorable business environment using
  political, regulatory, legislative and judicial
  means.
• Deliver market-relevant access to uniform real
  property market data to members without
  geographic boundaries, providing offers of
  cooperation and compensation.

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NARs Key Businesses Services

• Trademark protection
• Legal advocacy
• Information services
• Membership records
• E-commerce
• Public awareness
• Member benefits
• Land use, planning zoning
• Private property rights

• Diversity in membership leadership
• Serving diverse markets
• International business development
• Agency/transaction relationships
• Property condition/disclosure
• Commercial focus
• RE FormsNet

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NARsKey Businesses and Services (continued)

• Transaction management
• SentriLock
• Appraisal member services
• Taxation
• RESPA reform
• Fair Housing
• Legislative and public advocacy
• Code of Ethics Professional Standards

• Research
• Risk Management
• Internet products and alliances
• Marketing
• Communications public affairs
• REALTOR.com
• Strategic alliances partnerships
• Data Security (CRT)

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NAR Strategic Plan
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REALTOR.com Update
Featuring Mike Long, CEO Begins in 15
Minutes King Arthur Room (3rd Floor)