CNHIZillow Partnership Overview

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CNHI-Zillow PartnershipOverview

• Jason Maly
• Senior Product Manager
• CNHI Interactive Media
• Jmaly_at_cnhi.com

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• Overview
• Second largest Real Estate site with 5.5 million
  unique users (2/3 are buyers)
• Millions of for sale listings. A home listed for
  sale on Zillow gets 200x more pageviews than one
  that isnt
• Living database of all homes (80 million)
• 90 of users own a home
• The Most Affluent Website
• 89,044 median Household Income (higher than even
  Forbes.com)
• More than 40 with HHI above 100K 20 with HHI
  of 150K
• Active Buyers and Sellers
• 80 of home buyers do research online before
  contacting an agent (NAR)
• 54 of buyers visit Zillow as part of their
  home-buying process
• More than two-thirds of Zillow users are
  currently in the market to buy or sell a home, or
  soon will be
• 77 of our users visit our site to either look up
  comparable homes, look up homes for sale,
  determine the selling price of a home, post a
  home for sale, and/or get information on
  buying/selling/financing a home
• Engaged users 25 of our visitors visit our site
  10 times a month

Source March 2008 Site Survey California
Association of Realtors 2007, Nielsen/Netratings
Fall 2008 _at_Plan
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The Power of Zillow
Zillow is the second largest site with 5.5
million unique users and.
.the most loyal with the highest Visits per
Month of any site.
Source Traffic Realtor, Zillow, Trulia company
reported internal metrics, Yahoo! Comscore July
2008 Visits per month Comscore July 2008
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The Power of Zillow
Zillow has the most affluent audience among real
estate sites and
.has a unique audience non duplicated against
the top real estate sites.
SourceNielsen/Netratings Fall 2008 _at_Plan
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Zillow Clicks Convert Best

• Just Released! Recent independent study by the
  WAV Group and Threewide (Listhub) shows Zillow
  clicks convert better than any other real estate
  site and 3.4 times better than Google! Zillow
  users are more qualified home shoppers as they
  review more data and content, versus our
  competitors, prior to visiting a broker site.
•  
• Zillow Generated 12 of overall consumer
  referrals (4th of 21 sites) but delivered an
  astonishing 21 of total leads (2nd out of 21
  sites)
•  

4x
3.4x
Leads per click referral, expressed relative to
an average of 100 across all sites in the study,
ie Zillow clicks convert 3.4 times better than
Google clicks (175 vs 40)
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Advertising Products
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Consumer click path to Agent or Broker
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Head to Head Comparison
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Local Showcase AdsYour Online Business Card
Overview Showcase ads combine targeting on a ZIP
code level with a 25 guaranteed share of voice.
In another words, for every four pages viewed,
your ad is displayed at least once. And your ad
will run for 30 days. Targeted Exposure Your
advertisement will only appear in the ZIP codes
you select. So, when Zillow visitors are looking
for homes for sales or researching potential
neighborhoods, your ad gets targeted exposure and
relevant leads.
Strong Branding Your ad placement appears next to
the map page to ensure your brand will stand out
from the competition and remain top of mind to
potential buyers and sellers.

• Getting started is easy!
• Go to www.zillow.com/showcase/getstarted.htm to
  create your own ad.
• Write a few lines of text and upload an image of
  your choice
• Youll give us the URL that your ad will click
  too. Dont worry if you dont have any place
  where our users can click tooyou can link it to
  your profile page on Zillow.
• Enter in your credit card information on our
  secure site.
• Thats it as easy as 1-2-3

•  Specs
• Image size maximum dimension is 140w x70h pixels
• Best aspect ratio is 21 (width height)
• Largest file size that can be uploaded is 5 MB
• Photos can be in the following formats BMP, FPX,
  GIF, JPEG, PNG, PSD, and TIFF. Must have all
  necessary rights in order to upload photo(s)
• Headline 20 characters, including spaces. Three
  lines of text 25 characters, including spaces

Source This study was conducted by The WAV Group
on behalf of Threewide Corporation
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Featured ListingsGet up to 5x lift on yours
listings
Featured homes stand out and get noticed Get
prominent placement and connect with buyers where
they first start looking for homesat the top of
search result pages.
Map Attribution On the map pages, your Featured
Listing stands apart with distinct, prominent
branding designed to draw in buyers.   Demanding
Seller Prove to your client that you are
increasing visibility to their home by
advertising on one of the most affluent and
largest real estate Web sites in the U.S.
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Consumers Use The Internet
Internet buyers
Traditional buyers
Source California Association of REALTORS,
Those who use the Internet as a significant part
of the homebuying process
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Real Estate 30 National, 70 Local
Source NAR 2006, Profile of Home Buyers and
Seller
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Zillow Newspaper - USP
Where Real Estate Buyers Are

• Zillow Paper USP
• Lots of Traffic
• Local National, Offline Online footprint
• Customer DNA
• Advertising Solutions