Creating Entrepreneurship: entrepreneurship education for the creative industries

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David Clews Subject Centre Manager Higher
Education Academy Art Design Media Subject
Centre

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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The key research question informing this work
is How can UK Higher Education in art, design
and media enhance its contributions to the
continuous growth in quality and activity of the
UK creative industries?

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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The key research question informing this work
is How can UK Higher Education in art, design
and media enhance its contributions to the
continuous growth in quality and activity of the
UK creative industries? For the purposes of
researching this question our definition of
entrepreneurialism is the creation of new
enterprises to make financial, social and/or
cultural capital through the innovation and
implementation of new ideas and methods.

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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The key research question informing this work
is How can UK Higher Education in art, design
and media enhance its contributions to the
continuous growth in quality and activity of the
UK creative industries? For the purposes of
researching this question our definition of
entrepreneurialism is the creation of new
enterprises to make financial, social and/or
cultural capital through the innovation and
implementation of new ideas and methods.

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
the research suggests there are 5 interrelated
conditions for effective entrepreneurship
education

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
the research shows there are 5 interrelated
conditions for effective entrepreneurship
education
learning outcomes

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
the research shows there are 5 interrelated
conditions for effective entrepreneurship
education
learning outcomes
collaboration

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
the research shows there are 5 interrelated
conditions for effective entrepreneurship
education
learning outcomes
collaboration
cultural change

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
the research shows there are 5 interrelated
conditions for effective entrepreneurship
education
learning outcomes
collaboration
cultural change
sustainability

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
the research shows there are 5 interrelated
conditions for effective entrepreneurship
education
learning outcomes
collaboration
cultural change
sustainability
funding and investment

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
Over 80 of surveyed art, design and media
departments have some form of purpose designed
entreprepreneurship education programme. there
are long lead times for working in industry to
build experience and competencies for
entrepreneurship. m projects and assessment could
be better designed to test students abilities to
apply design skills in commercial settings. m
learning outcomes

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
higher education institutions need to respond to
local and regional opportunities
learning outcomes

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
higher education institutions need to respond to
local and regional opportunities
learning outcomes
industry activity is fast-moving and
fast-changing

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
higher education institutions need to respond to
local and regional opportunities
learning outcomes
industry activity is fast-moving and
fast-changing
students need to know what they have learned in
order to apply knowledge effectively

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
students, recent graduates and creative
industries will benefit from better links with
higher education institutions and departments
by m m Colaborations will build infrastructures
for CPD and life-long-learning and build capacity
for knowledge transfer m Provide an environment
for creative professionals and creative
industries to form joint enterprises with HEIs. m
collaboration

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
HE institutions offer time and space for
reflection and build on commercial values
collaborations

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
HE institutions offer time and space for
reflection and build on commercial values
collaborations
industry gains access to new ideas, skills and
technologies.

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
HE institutions offer time and space for
reflection and build on commercial values
collaborations
industry gains access to new ideas, skills and
technologies.
students will situate their learning in a wide
range of environments

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
student focus groups have demonstrated that
overwhelmingly, their performance indicators for
future success are more aligned with academic
than commercial values. m audit and quality
assurance processes are a barrier to forming
effective collaborations. applied research in
art, design and media has been steered towards
the orthodoxies for academic research.
cultural change

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
will enhance HEI opportunities to engage with
industry and the wider community
cultural change

• entrepreneurship education for the creative
  industries

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emerging findings
will enhance HEI opportunities to engage with
industry and the wider community
cultural change
will encourage innovation between HEIs, students
and industry

• entrepreneurship education for the creative
  industries

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emerging findings
will enhance HEI opportunities to engage with
industry and the wider community
cultural change
will encourage innovation between HEIs, students
and industry
new paradigms values for assessment will
enhance students learning experience

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
the current provision for entrepreneurship
education in art, design and media departments is
varied. Initiatives include straightforward
teaching of skills, situated, problem and
project-based learning, work-based and placement
learning, collaborations with industry and
extra-curricular support.
sustainability

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
entrepreneurship education may assist in widening
participation and internationalising the
curriculum
sustainability

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
entrepreneurship education may assist in widening
participation and internationalising the
curriculum
sustainability
new entrepreneurs and enterprises supported by
HEIs shared benefits risk management

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
entrepreneurship education may assist in widening
participation and internationalising the
curriculum
sustainability
new entrepreneurs and enterprises supported by
HEIs shared benefits risk management
entrepreneurship education will support learning
beyond the curriculum.

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
a more coherent vision for entrepreneurship
education for art, design and media and its
successful implementation could assist higher
education in the delivery of its wider
mission. Particularly in respect of key national
agenda Widening Participation Continuous
Professional Development and developing links
with industry and the wider community. m
funding and investment

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
new paradigms for research and development may
enhance HE opportunities for funding
funding and investment

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
new paradigms for research and development may
enhance HE opportunities for funding
funding and investment
art, design, media communities have the capacity
for innovative education

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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findings
new paradigms for research and development may
enhance HE opportunities for funding
funding and investment
art, design, media communities have the capacity
for innovative education
funding targetted at entrepreneurship and
innovation in HE industry collaborations will
benefit the economy

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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enablers
There are high levels of commitment and
enthusiasm in art, design and media departments
for enhancing entrepreneurship education,
including Purpose designed entrepreneurship
modules. Integration with practice-based
learning. Pedagogies that are well suited to
enhanced entrepreneurship education for art,
design and media students.

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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barriers
despite significant levels of activity
effectiveness is hampered by lack of
sufficiently differentiated policy instruments
and guidance. conflation of entrepreneurship
with creativity. conflation of entrepreneurship
with employability. regulatory structures hinder
effective communication between creative industry
and higher education.

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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areas for recommendation
there is a need to develop more appropriate
definitions for entrepreneurship
entrepreneurship is inherent to creative practice
but needs to be explicit in the curriculum
there is a need to reform funding and quality
assurance mechanisms for art design and media
higher education

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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entrepreneurship education for the creative
industries
the project is supported by the following
organisations

• Creating Entrepreneurship entrepreneurship
  education for the creative industries

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David Clews Subject Centre Manager Higher
Education Academy Art Design Media Subject
Centre

• Creating Entrepreneurship entrepreneurship
  education for the creative industries