REAL WOMEN TITLE

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REAL WOMEN TITLE
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SO, Whats Different?
Increasing membership together! with
One Voice!.. and One
Message!
International Regional
         Chapters
Built on trust and teamwork!!!
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Where weve been.
Where we are
...WHERE ARE WE GOING???
Who says? Why do we believe them? Who cares?
Im not sure I trust you! Do we have to know
this?Id rather be on the beach!!!
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LONGEVITY OF CURRENT MEMBERS
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LONGEVITY OF RESIGNED MEMBERS (5151 responses)
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MEMBERS BY CHORUS SIZE
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MEMBER AGE CATEGORIES
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MEMBERSHIP CATEGORIES
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PROSPECTIVE MEMBER WEBSITE SURVEY
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WHO ARE WE?


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What Can/Will International Do to Help Us with
Membership?
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• Downloadable campaign images,
• Customizable templates and copy,
• Membership development tactics,
• Member testimonials, photographs
• Sample materials, guidelines, handbooks
• and much, much more..
• LETS TAKE A LOOK

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MORE SPECIFICALLY..

• Campaign images branded to match Sweet Adelines
  Internationals graphic standards.
• Image gallery with attractive and inspiring
  photos of real members to use in campaign
  materials.
• Library of professionally designed print and
  Web templates available for local customization
  with
• your chorus contact information.

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AND STILL MORE

• Online pressroom with pre-written templates and
  relevant monthly topics to customize and
  distribute locally.
• Training library with educational articles,
  handbooks and tools.
• A large assortment of real women. real harmony.
  real fun. apparel and merchandise is available
  through www.cafepress.com/sweetadelines.

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MARKETING CENTER TIPS PAGE
Basic guidelines on using the variety of tools
and    resources available. Instructions on
how to build professional marketing   
  materials with templates. Information on
the latest Adobe Acrobat version download.
Adobe Reader help files, how to add and edit
text, extract   pages, utilize forms and print
and upload files.
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PHOTOS PAGE
Photos of actual members to use in the new
    real women. real harmony. real fun.
Campaign. Photos are ready to e-mail, add to
your Web site or create your very own
advertisements. Submit your own print-worthy
photos to be added to the photo
library.
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TEMPLATES PAGE

• Customize professionally designed advertising
  /media
• Download or send directly to printers or
  publications
• Magazine and newspaper ads
• Flyers, posters, business cards,
• Guest passes,
• Brochures
• E-newsletters
• Web banners and more

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PRESS MATERIALS PAGE

• Professional press templates to generate media
  interest
• Choose from a selection of pre-written
  templates and create customized press releases
• Press release template on recruitment
• Press release template on announcing a champion
• Press release template on announcing a new
  chorus
• Letter to the media
• Fact sheet
• Public service announcement

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ADDITIONAL RESOURCES PAGE

• Survey and spreadsheet templates
• Compelling testimonials
• Recruiting videos
• Young Women In Harmony Program video
• Place on chorus Web site
• E-mail blasts,
• E-newsletters,
• IPODs and more.

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PLUS.

• Digital edition of The Pitch Pipe magazine
• List of links descriptions to past membership
  articles
• Attracting Younger Members
• Communications Getting the Job Done
• The Directors Role in Membership Recruitment
• Marketing Your Chorus
• Local Publicity Tactics
• Using the Internet to Gain Publicity
• 101 Marketing Tips and Ideas
• Benefits of Membership
• Sweet Adelines International Image
• Word of Mouth Marketing and much, much more.

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AND

• A link to newsletters and publications
• Forward Motion
• Regional Leaders
• International Chapter Connection
• Rising Star/Young Women in Harmony
• Sing eZine
• Prospective Quarterly and more.. Educational
  materials
• Basics of barbershop
• Vocal skills
• Learning music
• Rehearsal expectations/riser etiquette
• Dues/membership
• Chapter communication
• Performance level guidelines, etc., etc.,
         etc., etc., etc., etc., etc., etc.!!!

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TRAINING LIBRARY PAGE

• Handbooks available for download
•     Members Count! Toolkit
•     Young Women In Harmony Guide for Chapters
• Sweet Adelines International Policy Book
•     Regional Management Handbook.

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Hows your attitude doing???
      Need help radiating the                     
       possibilities?
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Just imagine the possibilities.
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WHERE DO REGIONS START?                  Whose
job is it?What about the Membership and
        Marketing Coordinators?
                How DARE you upset our
Strategic Plan! butbut....but.ad
nauseum!
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Collaborative Campaign for all choruses in your
region 1st Quarter   Promote free Singing
Lessons 2nd Quarter Offer Free Guest Passes
3rd Quarte  Promote Free Trial Membership
Ideas with Global Effect

• Membership class(es) at every regional
  educational weekend
• Membership message at every regional visit
• Teach How to Use the Marketing Center
• Learn/teach the new original real harmony
  campaign tag

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Ideas with Global Effect

• Attend or view in monthly Membership Webinars
• Study the brand new Chapter Guide to Real Growth
• Membership class(es) at every regional
  educational weekend
• Membership message at every regional visit
• Teach How to Use the Marketing Center
• Learn/teach the new original real harmony
  campaign tag

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Envision the results.
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We must light our world
Before we can Harmonize the world!
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Am I willing to take the  first step?
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real
al harmony
real women
Regional Management Teams
YOU ARE THE ESSENTIAL PIECE!!!
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Sweet Adelines Intl. is in Great Hands

Lets choose now to share with other real women,
our real harmony and real fun !
and those hands are yours.