Four broad media categories

1
Four broad media categories
live
delayed
interpersonal
mass
2
Media archetypes
live
delayed
mail
telephone
interpersonal
mass
television
newspaper
3
Distinct technical infrastructures
live
delayed
mail
telephone
Packet switchedtrucks, planes, trains
Switched networkcopper wires
interpersonal
Broadcast networkradio waves
broadcast networkprint and deliver
mass
television
newspaper
4
Distinct actors
live
delayed
mail
telephone
USPSFedEx, UPS
ATT, RBOCs
interpersonal
CBS, ABC, NBC, Foxcable channels, cable networks
Paper publishers
mass
television
newspaper
5
Distinct policy approaches
live
delayed
mail
telephone
Common Carriage(private owners)
Common Carriage(government)
interpersonal
1st amendment
Licensing
mass
television
newspaper
6
live
delayed
mail
telephone
answering machine
interpersonal
voice mail
conference call
mass
television
newspaper
7
live
delayed
mail
telephone
telegramovernight delivery
interpersonal
mass mailing
mass
television
newspaper
8
live
delayed
mail
telephone
interpersonal
targeted newsletters
severaleditions per day
mass
television
newspaper
9
live
delayed
mail
telephone
interpersonal
many channels
taped programsreruns
mass
television
newspaper
10
Internet as convergence
live
delayed
mail
telephone
interpersonal
ip telephone
email
listserv
web-cast
mass
television
newspaper
11
old distinctions become irrelevant
live
delayed
mail
telephone
interpersonal
ip telephone
email
CU-seeme
software updates
web
listserv
web-cast
mass
television
newspaper