NASCAR.com The Kellys

1
NASCAR.com The Kellys
2
The Kellys on NASCAR.com

• The Kellys
• NASCAR.com has partnered with Nancy Cartwright
  (a.k.a. Bart Simpson) and her company SportsBlast
  to create the first comedy-drama animated show
  depicting the world of pro stock car racing.
• The weekly series follows the lives of the Kelly
  Family through the ups-and-downs of racing and
  life as they attempt to win on the pro circuit.
  The Kellys airs on NASCAR.com throughout the
  season.

3
The Kellys on NASCAR.com

• Basic Sponsorship opportunities
• Your product featured regularly on Nascar.com for
  a block of episodes covering several weeks or for
  the entire year. Features include active links
  on the Nascar.com and Team Kelly Racing home
  pages and throughout the sites.
• Your product will be represented creatively
  throughout the series.
  
• Your Brand will be positioned within an exciting
  new medium of entertainment.

4
NASCAR.com Proposal
Flight March 2006 Range of Sponsorship Packa
ges (See detailed tiered offer)
Product Placement in 4 of our Long Play Episodes
with promotion on Nascar.com, Team Kelly Racing ,
within The Kellys episodes and with broad
national PR . FOUR REEDITED LONG PLAY EPISODES (
March - April) 20,000 - On site promotion begi
nning in March 2006 - Weekly long play episodes
begins airing with Bristol - Product placement
in all four episodes as a key sponsor
NEW EPISODES (April November) 75,000 for
blocks of 5 New Episodes - Premiere product p
lacement and story integration in each episode
- Entire team design including car, uniforms,
caps, patches, etc. - Two new Characters to sup
port product storyline - Placement in opening t
itle sequence - Fixed logo in The Kellys appl
et that directs fans to the series.
- Presented by logo placement on
teamkellyracing.com

5

• NASCAR.COM Promotional Plan
• Sub-Nav Tab with full Kellys information in
  Trackpass Section
  
• TrackPass homepage tab and weekly video promo
• - Accessory bar stripe - 100MM impressions/month
  
  
• - Drivers Main Page Module - 500k
  impressions/month
  
• - Lifestyle Module -  50k impressions/month
• - Remember To Check Out Homepage box 1 day per
  Week - 8MM impressions/month
  
• - Banners in house art which should net
  approximately 7MM
  
• Total Impressions - 115.6MM impressions/month
• PRICE RANGE 20,000 - 500,000