Yell.com Statistics and Demographics

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Yell.com Statisticsand Demographics
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Yell.com Monthly Statistics
7.6 million unique users
(12 growth from Mar-06 to Mar-07)
32.9 million searches
78 million page impressions
Source Yell.com Statistics March 2007
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User Profile
Source BMRB's TGI.net (Mar-06) - an ongoing
survey of 26,000 adults Results are based on past
research and are no guarantee of future behaviour
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User Behaviour

• Ready-to-buy
• 53 of Yell.com users go on to contact a company,
• of whom over half (51) go on to purchase

Source Saville Rossiter-Base 2006-07 Results are
based on past research and are no guarantee of
future behaviour
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Success Revenue Generation

• 90 of Yell.com users find what
• they are looking for.
• Yell.com helps to generate 56 million
• daily for businesses appearing on the site

Source Saville Rossiter-Base 2006-07 Results are
based on past research and are no guarantee of
future behaviour