Appreciates

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[phone] info_at_earningsresearch.com www.earni
ngsresearch.com
. . .your dial-test and focus group
connection with Wall Street . . .

• Appreciates
• Your Interest
• in an on-line presentation
• MeetMeNow/WebEx a Partnership
  Development

• Conference Calls
• Analyst Communications
• Focus Groups
• Meetings
• Presentations
• TV Advertisements
• Annual Reports

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[phone] info_at_earningsresearch.com www.earni
ngsresearch.com
. . .your dial-test and focus group
connection with Wall Street . . .

• We Feel You Can Establish A Need . . .
• We Feel You Need . . .
• The Best
• Communication Practices
• In The Industry

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. . .your dial-test and focus group
connection with Wall Street . . .
So What Do We Do That
Makes Us So Different?
We Test Your Public Relations Messages
and We Measure Their Effectiveness . . .
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. . .your dial-test and focus group
connection with Wall Street . . .
What Do We Measure For Effectiveness?

• Conference Call Preparations
• Advertising Print, TV, Radio
• Press Releases
• Annual Reports
• Corporate Lobby Efforts
• Surveys

• Company Damage Control
• Web-Sites
• Newsletters
• Tax Laws Regulations
• Staff Meetings
• Company Reports

Your Overall Media Strategy . . .
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. . .your dial-test and focus group
connection with Wall Street . . .

• We test messages with technology . . .
• Presentations
• TV advertisements
• Any public relations and many other messages
•      
• Perception Analysis (what people are thinking
  and feeling)
  Using Instant Response Technology  
• commonly called "dial-testing"
• Its the most effective way of political polling
  being used today in national elections, in TV
  radio advertising campaigns, in the development
  of slogans and yes . . . even jury selections
• Unique YES . . . It offers a strategically
  planned outcome

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. . .your dial-test and focus group
connection with Wall Street . . .
So Who Are We . . .

• We are international experts in targeting what
  you say for TV, in advertisements and in
  presentations
• Our solutions use computer modeling technology.
  You've seen our methods on MSNBC, FOX News, CNN
  and CNBC
• We use the worldwide gold standard, 'perception
  analysis from instant response technology' 
• We test your message - Imagine a planned outcome
• " No one else does it the way we do ! "

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. . .your dial-test and focus group
connection with Wall Street . . .

• What Is . . .
• Perception Analysis

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. . .your dial-test and focus group
connection with Wall Street . . .

• An Analysis Using Focus GroupsWe build a
  focus group of industry professionals made up of
  business and equity analysts, financial advisors
  and executive level managers. They analyze your
  message and make sure it translates to Wall
  Street in the way that you intended
• Features . . . Expected Results?
• Unbiased opinion
• Professional feedback
• Association with industry analysts
• Easily understood presentation package
• Real-time results
• More predictable stock share price
• Better control of stock price volatility          
                           

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. . .your dial-test and focus group
connection with Wall Street . . .

• Benefits . . .
• Youll know how your effectiveness saves you
• Youll know if you're getting your 's worth
• Youll know if your market group is making you
  
• Youll know how much youre saving
• Its your bottom line . . .

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. . .your dial-test and focus group
connection with Wall Street . . .
How Do We Measure Perception?

• The Perception Analyzer is a hand-held
  transmitter that delivers an opinion from a focus
  group member to a computer system
• Those opinions are collected by Perception
  Analyzer Computer Software, tabulated, recorded
  and displayed in real-time for instant or future
  analysis
• The results are what we use to build our
  prescription to eliminate your issues

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. . .your dial-test and focus group
connection with Wall Street . . .
Opinion Data Is Moment-2-Moment Feedback

• Moment-2-Moment feedback may be new to you
• The focus group offers feedback by adjusting
  the Perception Analyzer dials based on the
  opinions that they form by listening to a
  presentation, a conference call or an
  advertisement. They do it on a moment by moment
  or second by second basis as that message is
  delivered in real or recorded time
• The data can be prepared for immediate
  feedback or compiled for later analysis

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Moment-2-Moment . . .
This is a Moment-2-Moment visual representation
of respondents opinions during each second of a
30 second presentation
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. . .your dial-test and focus group
connection with Wall Street . . .
Benefits - Using A Focus Group . . .

• Flexibility
• Precision
• No groupthink and no influence on one another
• All respondents have an equal voice
• No need for data entry of results -- its
  electronic
• Instant response data available for each
  question

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. . .your dial-test and focus group
connection with Wall Street . . .
Uses Of Perception Analysis . . .

• Products
• Brands
• Concepts
• Print ads
• TV ads
• Conference Calls

• Movie Trailers
• Customer Satisfaction
• Mock Jury Trials
• Political Issues
• Speeches/Debates
• Presentations

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U.S Client Locations
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. . .your dial-test and focus group
connection with Wall Street . . .

• Just A Note . . .
• Remember - several hundred investors, analysts
  and other executives are always listening to your
  presentations
• We work directly with you to develop your message
  and clarify your delivery techniques in person,
  electronically or both
• Most presentations are written by marketing
  administrators or a version of some previous
   memo is rewritten
• You need to believe that the most read items or
  listened to are the CEO's message, top
  investment holdings if they apply and the
  business climate guidance
• Let us build and test your messages !

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. . .your dial-test and focus group
connection with Wall Street . . .
It's how your message TRANSLATES from
Wall Street to Main Street That's What's
Important ! . . . We Want You As Our Client . .
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