OCAN PROGRAMS

1
4 Simple Steps

• Kimberly Gormley
• Director, Marketing Communications
• Ohio College Access Network
• gormleyk_at_ohiocan.org
• Office Phone [phone]
• Cell Phone [phone]

2
History of Ohio College Access Network

• Created in 1999 by
• KnowledgeWorks Fdn.
• Board of Regents
• Department of Education
• Business Roundtable
• Replicate successful access programs
• Provide Professional Development and Technical
  Assistance to existing college access programs
• Promote the importance of Higher Education
• Intermediary Support Organization for College
  Access

3

• Who are OCANs Members?
• 36 Traditional Members
• Motivate
• Counsel
• Support
• Associate
• Like-minded access programs
• Example TRiO, GEAR UP
• Affiliate
• Post-secondary Institutions
• Supporting
• Other organizations with college
• access priorities
• Example Learning Networks
• Business Community

4
What does OCAN do today? 1) PROGRAM
DEVELOPMENT 2) SUSTAINABILITY 3) ADVOCACY
through college access awareness -
Legislative Marketing efforts.
5
Getting Organized Our Ohio Partners

• Lead Partners Co-sponsors
• Ohio College Access Network (OCAN) Lumina
  Foundation for Education
• Ohio Department of Education American Council
  on Education
• Ohio Board of Regents Ad Council
• Statewide Partners
• Gaining Early Awareness and Readiness for
  Undergraduate Programs (GEAR UP)
• Ohio Association of Educational Opportunity
  Program Personnel (OAEOPP) TRiO
• The KnowledgeWorks Foundation
• Business Alliance for Higher Education (BAHEE)
• The Ohio State University Economic Access
  Initiative
• Ohio Association of Student Financial Aid
  Administrators (OASFAA)
• Ohio Association for College Admissions
  Counseling (OACAC)

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KnowHow2GOOhio.org
A multi-media and grassroots campaign designed to
help low-income and first-generation students in
grades 8-10 learn the steps to take to college.
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Launching KnowHow2GOOhio

• KnowHow2GO is unlike stodgy campaigns of the
  past. It relies on edgy hip-hop lyrics and short,
  sassy messages like Diddly Squat what most kids
  know about preparing for college, and
  KnowHow2GO.org.
• - Columbus Dispatch

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Early Coverage

• Media Launch Covered
• Ad Council OCAN get PSAs on the air across Ohio
• Programs organize regional meetings -
  universities, businesses, faith-based,
  like-minded programs and others serving kids
  (e.g. YMCA, Big Brothers Big Sisters)
• 100,000 of each of the collateral materials
  distributed in more than half the school district
  in Ohio
• Some colleges and universities take on
  integration of materials and KH2G message

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Targeted Grassroots Efforts Using the National
Model in the States

• Ohio is a relevant example because we can test
  both urban and rural, including Appalachian
  students

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Funding awarded to Ohio communities for
KnowHow2GO to College Campaign

• Access Ashtabula Mahoning Valley CAP
• Cincinnati Youth Collaborative STRIVE
• Holmes Wayne County College Access Programs
• I CAN Center of Excellence
• Lima/Allen County CAP
• Ohio Appalachian Center for Higher Education
  (OACHE)
• Southern Ohio Center of Excellence
• Springfield Higher Ed Partnership
• Summit Education Initiative

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Involving Programs

• Link to KnowHow2GOhio.org on program homepages,
  school homepages, and partnering program
  homepages
• Use KnowHow2GOOhio.org when meeting with students
  and parents to walk them through the steps to
  college.
• Hang KnowHow2GOOhio posters in schools where
  students often think about college (classroom,
  library, guidance office, etc.)
• Play the KnowHow2GOOhio PSAs on announcements
  made during the school
  day.
• Integrate KnowHow2GOOhio into classroom projects
  such as media
  classes and designing PSAs

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• Utilize student leadership groups to share
  KnowHow2Go e-cards with their peers
• Print KnowHow2GOOhio ads in program and school
  newsletters/newspapers
• Integrate KnowHow2GOOhio into a pep rally where
  college is a theme and shopping cart races
  demonstrate the push yourself concept of the
  campaign
• Incorporate KnowHow2GOOhio into
  existing events like community festvals and
  college fairs where PSAs can be played
• Create KnowHow2GOOhio college clubs in middle and
  high schools
• Play KnowHow2GOOhio PSAs as movie trailers at the
  local theater
• Help your elected official by encouraging him/her
  to us the message as a platform

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Involving Postsecondary Institutions

• Colleges and Universities add KH2G link to HS
  student portion of their website
• Integrate message and materials into programs
  occurring in local school districts (e.g. OSU
  parent program, student alumni days)
• Admissions Officers distribute materials on
  recruitment visits
• Train tour guides to integrate KH2G into campus
  tour, encouraging students to find KH2G through
  your university website.
• Conduct the airplane activity to begin or end
  the campus tour.

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4 Simple Steps

• Kimberly Gormley
• Director, Marketing Communications
• Ohio College Access Network
• gormleyk_at_ohiocan.org
• Office Phone [phone]
• Cell Phone [phone]