By:

1
FederatedDepartment Stores Inc

• By
• Nora Abdo
• Dominique Adams
• Danny Archer
• Steve Carroll

2
What is Federated Department Stores inc?

• Federated is the company that owns Macys and
  Bloomingdales.
• Founded March 6, 1929
• Employees 112,000 workers in 459 stores
  throughout the United States

3
Federated Facts

• Located on 7 West Seventh St., Cincinnati, Ohio.
• Founded by several department store chain owners
  such as Abraham Straus and FR Lazarus.
• Federated owned stores are located throughout the
  United States.
• Terry J. Lundgren is the CEO, President, and
  Chairman.

4
Companies and Product Lines Owned

• Federated owns both the Macys and Bloomingdales
  clothing chain.
• Products Clothing, beauty, bed and bath,
  electronics, house ware, luggage, dinning and
  jewelry.
• Federated also owns private product brands
  Alfani, American Rag, Baby Greendog, Charter
  Club, First Impressions, Greendog, Hotel
  Connection, I.N.C, StyleCo., Tasso Elba, The
  Cellular, Tools of the Trade.

5
What is Macys?

• As America's department store, Macy's is a
  national brand delivering fashion and affordable
  luxury to customers coast to coast.
  www.fds.com
• 2004 Annual Sales 13.386 billion
• Number of Stores 423
• Employees 91,300
• Divided into 5 sections Macys West, Macys
  East, Macys Florida, Macys Northwest, Macys
  Central.

6
What is Bloomingdales

• Known worldwide for its fashion sense and
  merchandising savvy, Bloomingdale's helped launch
  the careers of many now-famous designers. Among
  them are Ralph Lauren, Tommy Hilfiger, Calvin
  Klein and Donna Karan. www.fds.com
• 2004 Annual Sales 2.058 billion
• Number of Stores 36
• Employees 11,300

7
Stock Performance

• Net Sales Increase 2.4 between 2003-2004.
• 52 week High- 78.05
• 52 Week low- 44.61
• Current Stock Price- 61.66

5 year stock chart
1 year stock chart
8
Industry and Competition

• Federated is in the Department Stores industry.
• Constantly Growing Industry.
• Competition Includes Sears, J.C. Penny Co, Saks
  and Kohls.
• Industry includes 9 main competitors.
• Federated Controls 10.8 billion of the market
  capital.
• 4th place among its competition controlling
  15.65 of the market.

9
Publicity and Advertisement

• Public Events
• Macys Thanksgiving Day Parade
• Every year over 2.5 million people come to
  New York to see the parade and over
  44 million people watch the parade on
  TV.

• Charities and Sponsorships
• 3 year sponsorship of the American Heart
  Association.
• 11,000 employee volunteer service hours through
  Partners in Time.
• 3 million generated for hurricane relief.

10
Publicity and Advertisement Cont.

• Sales and Coupons
• Costomers are sent coupons and notifcations of
  upcoming sales.
• Amounts of newspaper ads reduced.
• Word of Mouth
• Focus on satisfying current customers to attract
  new customers.