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Croatia

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Move to new premises in November 2005 with state of the art news studio ... Croatia (US$ m) * As reported since acquisition in July 2004. 10. Croatia ... – PowerPoint PPT presentation

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Title: Croatia


1
Croatia
  • Nova TV

2
Croatia
Country and Economy Update 2006
Sources ING, Informa, Global Insight
  • Expected EU accession in 2009
  • Largest ever foreign acquisition in Croatia is in
    progress 2.5 billion investment in a
    pharmaceutical company (Pliva)

3
Background
Stations All Day Audience Share Six months to
June 30, 2006
1 Nova TV was acquired in July 2004 Sources CME
Estimates, AGB Nielsen Media Research
4
Progress since acquisition
NOVA TV in 2004
and in 2006
  • Improved technical reach to 88
  • Company restructured and re-organized. New
    management team
  • Significant improvement in technical facilities.
    Move to new premises in November 2005 with state
    of the art news studio
  • Trained staff supported by Slovenian expertise
  • New visual identity and graphics
  • Technical reach 65 (competition gt94)
  • Technically and managerially substandard
  • No studio and inadequate facilities. Poor library
    with no access to major studio production.
    Dependent on outsourced production for local
    content
  • Inexperienced journalists and staff
  • No visual identity and no capability to create
    self-promotion or program graphics

5
Creating momentum - building audience share
  • Changes in scheduling (Central news. Evening
    news. Daily news. Access prime time show domestic
    production) increased share
  • 6 new shows for the fall season (started with own
    co-production)
  • Significant image improvement compared to last
    survey 9 months ago

Current Performance - Audience share January 1
August 31, 2005 vs. 2006
Source AGB NMR All day 02.00-01.59 Prime
time 19.00-22.59
6
Autumn Programming Schedule
The first week in September showed excellent
results
Prime time ratings 75 Prime time audience
share 67
4th September 10th September, 2005 vs. 2006.
Target group 18 - 49
7
Autumn Programming Schedule
News drives the audience
16
15
33
49
8
New Media Development
  • July 10th launch of the first Croatian video
    news portal www.dnevnik.hr
  • Launched with the cooperation and support of POP
    TV team sharing the same platform

71.074
19.963
12.813
1.720
9
Croatia
Segment Net Revenues EBITDA and EBITDA Margin
As reported since acquisition in July 2004.
For a reconciliation of non-GAAP financial
measures presented here to the most comparable
GAAP financial measures, please see the
corresponding reconciliation slides on pages 52
53 of the Q2 2006 results presentation on
www.cetv-net.com.
10
Croatia
Looking Ahead Keys to Success
  • Growing audience share will drive revenue
  • 2006 fall season is key for building trust with
    advertisers
  • Investments in programming/own production in 2007
  • Introducing new production and creative talent
  • Marketing support in print media
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