Title: Croatia
1Croatia
2Croatia
Country and Economy Update 2006
Sources ING, Informa, Global Insight
- Expected EU accession in 2009
- Largest ever foreign acquisition in Croatia is in
progress 2.5 billion investment in a
pharmaceutical company (Pliva)
3Background
Stations All Day Audience Share Six months to
June 30, 2006
1 Nova TV was acquired in July 2004 Sources CME
Estimates, AGB Nielsen Media Research
4Progress since acquisition
NOVA TV in 2004
and in 2006
- Improved technical reach to 88
- Company restructured and re-organized. New
management team - Significant improvement in technical facilities.
Move to new premises in November 2005 with state
of the art news studio - Trained staff supported by Slovenian expertise
- New visual identity and graphics
- Technical reach 65 (competition gt94)
- Technically and managerially substandard
- No studio and inadequate facilities. Poor library
with no access to major studio production.
Dependent on outsourced production for local
content - Inexperienced journalists and staff
- No visual identity and no capability to create
self-promotion or program graphics
5Creating momentum - building audience share
- Changes in scheduling (Central news. Evening
news. Daily news. Access prime time show domestic
production) increased share - 6 new shows for the fall season (started with own
co-production) - Significant image improvement compared to last
survey 9 months ago
Current Performance - Audience share January 1
August 31, 2005 vs. 2006
Source AGB NMR All day 02.00-01.59 Prime
time 19.00-22.59
6Autumn Programming Schedule
The first week in September showed excellent
results
Prime time ratings 75 Prime time audience
share 67
4th September 10th September, 2005 vs. 2006.
Target group 18 - 49
7Autumn Programming Schedule
News drives the audience
16
15
33
49
8New Media Development
- July 10th launch of the first Croatian video
news portal www.dnevnik.hr - Launched with the cooperation and support of POP
TV team sharing the same platform
71.074
19.963
12.813
1.720
9Croatia
Segment Net Revenues EBITDA and EBITDA Margin
As reported since acquisition in July 2004.
For a reconciliation of non-GAAP financial
measures presented here to the most comparable
GAAP financial measures, please see the
corresponding reconciliation slides on pages 52
53 of the Q2 2006 results presentation on
www.cetv-net.com.
10Croatia
Looking Ahead Keys to Success
- Growing audience share will drive revenue
- 2006 fall season is key for building trust with
advertisers - Investments in programming/own production in 2007
- Introducing new production and creative talent
-
- Marketing support in print media