Kohls Cares for Kids Hospital Partner Quarterly Update

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Kohls Cares for KidsHospital Partner
Quarterly Update

• April 18, 2006

expect great things
transformationnation.com
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Quarterly Update Agenda

• Transformation Nation
• Summer Merchandise Program
• Kohls Kids Who Care Update
• Proposal Process
• Miscellaneous
• Next Web Cast / Call

expect great things
transformationnation.com
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Transformation Nation

• Transformation Nation
• Kari Hudgins, Marketing Coordinator
• What is it?
• On-line community for people who have the desire
  to transform, help each other reinvent themselves
  and change the world around them
• Combines Kohl's passion for fashion and community
• Website includes
• Fashion
• Beauty
• Home Decor
• Trend Reports
• Community
• Transformation stories
• Current events
• Transforming your community
• TV
• How does Transformation Nation relate to the
  hospital partnership?
• Community page
• Page helps educate the public on the hospital
  programs
• Encourage people to post transformation stories
  and help inspire others

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Transformation Nation
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KCK Merchandise Program

• Kohls Cares for Kids Mission
• To enhance health and educational opportunities
• for children in our communities.
• Summer Merchandise Program
• Featuring Over the Hedge Book Plush AND
• Soulful Summer Music CD
• In-Store Set Up Monday, May 8 (through July 5)
• Artwork Available Online

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KCK Merchandise Program

• Summer Product
• Over the Hedge, Hardcover Storybook, 10x10
• RJ Raccoon Plush (10.5)
• Verne Turtle Plush (10)
• Theatrical Release May 19
• Soulful Summer Music CD
• Featuring songs by The Supremes, The
  Temptations, Marvin Gaye, the Jackson 5, and more!

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KCK Merchandise Program

• Public Relations Initiatives
• Julie Lando, PR Coordinator
• What worked / what didnt
• Expectations and pitch angles
• Who you send information to at Kohls
• Weekly Follow Up
• Survey Monkey Link
• Available on Hospital Partner Web Site
• talking points
• press release templates (local and national)

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Kohls Kids Who Care

• KWC Program Update
• Tara Geiter, KCK / Community Relations Specialist
• Thank you for participating
• Nominations Received
• Total Nominees Referred by Hospitals
• Timeline for Announcing Winners

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Hospital Proposal Process

• Process Touchbase
• Gail Freeborn, Assistant Manager Community
  Relations
• E-Forms located on Partner Web Site
• Proposal Guidelines
• Materials due back to Kohls on or before May 1
• Frequently Asked Questions

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Hospital Proposal Process (cont.)

• Kohls Story Photo
• Childrens Hospital of Michigan (Detroit, MI)
• Program Supported with 2005 Program
• The T.R.I.P. (Trauma and Related Injury
  Prevention) Program
• The TRIP program provides vital safety
  information to kids and families throughout the
  year. The information is practical and
  continually improves the lives of thousands of
  kids and families in the metro Detroit area.
• Joann Moss, the Wayne County coordinator for the
  TRIP program, taught a class on motor vehicle
  safety to the Boys Girls clubs in June, 2005.
  The attendees were primarily children aged 6-8
  years. The focus of the lesson was the
  importance of booster seats, the need for
  children to ride in the back seat of the car and
  why everyone should always wear a seat belt in
  the car.
• Joann was present when some of the parents came
  to pick up their children. Several of the kids
  chose to ride in the back seats even though their
  parents opened the front door for them to get
  into the car. One 7 year old girl, named
  Lakeshia actually got angry with her mom in the
  parking lot when the adults in the car wouldnt
  wear their seat belts. She made such a scene,
  her mom and aunt finally put on their seat belts.
  On the way home, the family was involved in a
  car accident. Thanks to the safety information
  they had just received and implemented, no one
  was injured.

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Miscellaneous

• Event Collateral Forms
• New contact, Julia Haas, Promotions Coordn.
• Forms updated online
• Hospital Partner Web Site
• Link http//www.kohlscorporation.com/communityrel
  ations/hospital/index.htm
• Password kck2005
• Contacts
• Julie Lando, Kohls PR Coordinator

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Next Update

• Next Web Cast / Call
• Tuesday, June 27 at 1100 a.m.
• Tuesday, September 26 at 1100 a.m.
• Summit
• Tentatively October 5 6, 2006
• Milwaukee, WI
• (Do not book flights just yet!)