FOOD FOR THOUGHT: Social Media Tips

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FOOD FOR THOUGHTSocial Media Tips Tactics
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Emerging Trends
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Social Computing
Recommendations from friends/family
Consumer opinions posted online
Requested email updates
Ads in newspapers
Ads on TV
I trust
Ads on radio
Ads in magazines
Branded Web sites
Search engine ads
Web banner ads
Ads on mobile phones
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Forrester 2006
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Social Networking

• Social networking sites are among the most
  popular Internet sites today
• LinkedIn 22 million profiles
• Facebook 110 million active users
• Classmates.com 50 million registered accounts
• MySpace.com 30 million active users
• Target colleges, companies, industries, interest
  groups
• Sourcing candidates via social networks requires
  network building and communicating, not
  advertising

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Social Networking

• Members invite contacts and friends from their
  work and personal networks to become a
  connection
• New connections repeat the process, growing the
  total network
• Sites offer social features such as
• Automatic address book updates
• Viewable profiles with photos and bios
• Posts and message boards
• Forums and groups to hold online discussions

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Percent of US facebook users by age group
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Tips for Network Building in facebook

• Increase your ability to build a connection
  with people by building a complete profile
  including info regarding your jobs, colleges,
  associations, groups, degrees and interests
• Once your profile is built, spend time connecting
  to colleagues, classmates, friends, family,
  association members etc
• Allow facebook to automatically search through
  your address book (Gmail Yahoo etc) to see how
  many users you know and connect to them
• Establish a habit of updating your contacts at
  least once a month.

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SocNets Profiles

• Organizations are developing facebook profiles
  dedicated to viral marketing along with
  supplementary banner placements on the site
• McDonalds
• Ernst Young

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How to Begin

• Listen First
• Begin Participating
• Develop profiles and groups to connect with
  others
• Contribute to forum conversations

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Corporate Blogging

• What is a Blog?
• A Web log, or blog, is an interactive web site
  created with easy-to-publish software that
  contains posts written in a conversational but
  authoritative tone.
• Blogging platforms allow readers to easily post
  their comments - encouraging customers and
  prospects to engage in a real dialogue with you.
  Comments are held in moderation made live after
  approval.
• Contains a highly efficient means to alert
  readers of new content via RSS technology.

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Corporate Blogging
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Corporate/Personal Blogging
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Corporate/Personal Blogging
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Corporate/Personal Blogging
Association For Women In Communications Northern
NJ Professional Chapter

• Promote Your Blog
• Update weekly
• Watch your blog move up the rankings