Revamp Your Educational Material

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Revamp Your Educational Material

• Carl I. Sivertsen
• Fairfax County Health Department
• Disease Carrying Insects Program
• Fairfax, Virginia

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The Fairfax Experience

• 1999 -2002
• One brochure.
• Poor quality paper.
• Poor print quality.
• Poor graphics.
• No outreach plan.
• It worked.
• It was new.

3
2003

• Developed new brochures and related marketing
  tools.
• Hired graphic artists for the design work.
• Welcomed by the community.

4
2004

• Used existing materials.
• KAP Study
• Added new materials.

5
2005

• Existing brochures fliers demand slows down.

Developed our first Fight the Bite
calendar. Distributed over 40,000 calendars.
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2006

• Demand for 2006 calendar is strong.
• Demand for public appearances remains high.
• Demand for fliers brochures drops off.

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2006 Community Comments

• I already have that brochure.
• No thanks got one last year.
• Can I have the new calendar?
• Are you going to have calendars again next year?

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Our Ah-Hah Moment !
Every Year the Fight the Bite Calendar has A
few new graphics not visible to customers
Fun messages - not visible to customers

• A new look visible to the customer
• A new cover visible to the customer

2005
2006 2007
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New
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2007 Brochures

• New Look.
• New Paper.
• New Cover.
• Strong demand.
• Same message.

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Lessons Learned

• Outreach materials three year life.
• Make it appealing.
• Improve the pictures, graphics, layout, and paper
  quality .
• Dont get comfortable always work to improve
  the packaging and message.
• Keep it new.

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2008
400,000 Spanish version
20,000
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Put a new cover on the old book.

• Keep your messages.
• Give them new life.

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Thank You

• Jorge Arias, PhD
• Jennifer Johnson
• Wilhelmine Meeraus
• Josh Frescholtz
• Allen Wayne Graphics
• Fairfax County Print Shop

DCIP STAFF
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