Get to the Top WiRE Workshop

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Get to the Top WiRE Workshop

• Richard Morton April 2009 http//www.wireuk.org/

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Introduction

• Richard Morton of Accessible Web is an
  independent Web Designer and has been WiRE's
  webmaster for the past two years, where he
  ensures visitors and members make the most
  effective use of the WiRE website.

Accessible Web design, build, test and
consultancy http//accessibleweb.eu/ info_at_accessib
leweb.eu
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The View from The Top

• Is this where you want to be?

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What does Google Search look like
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Google Search what are the different parts of
the page for?
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Things You Can do to Get to the Top
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Google Site Search are you listed?
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Exercise 1 Key Words and Key Phrases
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Google Keyword Research Tool
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Google Keyword Tool
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Google Keyword Tool
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Lincoln - Unique?
Argentina Lincoln, Buenos Aires
Province Australia Port Lincoln, South
Australia Canada Lincoln, New Brunswick Lincoln,
Ontario Lincoln County, Ontario Lincoln
(electoral district), French Polynesia Lincoln,
a former name for Motu One New Zealand Lincoln,
New Zealand

• United States
• Lincoln, Alabama
• Lincoln, Arkansas
• Lincoln, California
• Lincoln, Delaware
• Lincoln, Illinois
• Lincoln, Indiana
• Lincoln, Iowa
• Lincoln, Maine
• Lincoln, Massachusetts
• Lincoln, Michigan
• Lincoln, Missouri
• Lincoln, Montana
• Lincoln, Nebraska
• Lincoln, New Hampshire
• Lincoln, New Mexico
• Lincoln, New York
• Lincoln, North Dakota
• Lincoln, Pennsylvania

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Example of Optimisation in Action

• Scrumptious Catering owned by WiRE member and
  network leader Hannah Bingley
• Hannah runs the Lincoln and Grantham WiRE Network
  Groups
• Single Page web site with a downloadable PDF
  menu.
• http//www.scrumptiouscatering.co.uk/

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Example Scrumptious Catering Before Optimising
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Example Scrumptious Catering After Optimising
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Spot the Differences
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Spot the Differences
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How Google Sees Scrumptious Catering before

• Title Scrumptious Catering

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How Google Sees Scrumptious Catering before

• Body Text
• Logo alt text Scrumptious a Lincoln based
  catering service that lives up to its name

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How Google Sees Scrumptious Catering after

• Title Scrumptious professional catering for
  dinner parties, corporate events, and childrens
  parties in Lincolnshire

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How Google Sees Scrumptious Catering after

• Body Text
• email
• telephone [phone]
• being a passionate foodie inspired me to
  establish 'scrumptious' professional catering
  which offers an attentive and friendly service.
  at scrumptious, we greatly enjoy discovering our
  clients' tastes and what excites them about food.
  this enables us to create personalised menus that
  incorporate the vast array of local produce that
  lincolnshire has to offer.
• stunning canapés - dinner parties
• divine desserts
• ready prepared weekday meals
• daily sandwich, salad "create your own lunch"
  delivery
• corporate events
• children's themed, healthy party foods
• posh picnics
• rural equine shows
• shoot lunches
• download menu samples (pdf)
• "we look forward to bringing you a catering
  experience you will love."
• enquiries_at_scrumptiouscatering.co.uk telephone
  01522 788113 mobile [phone]
• hop hill farm, harmston road, aubourn, lincoln,
  ln5 9dz        always bespoke - always
  scrumptious!

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Google rankings
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Google Analytics Site Visit Statistics
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What Else Could Improve the Scrumptious Catering
Website

• Keyphrase Lincoln Catering in the title and
  page body
• Headings and Paragraphs
• More pages interlinking with each other
• Incoming Links (known as backlinks)

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Things Your Web Designer Can Do to Optimise Your
Site
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Search Engine Optimisation Myths
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What Else Can You Do
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Exercise 2 What to do Next

• Identify the three things that you can do next to
  improve the optimisation of your website
• Set a timescale for doing those three things
• Feedback to me! webmaster_at_wireuk.org

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Thanks for taking part PowerPoint file is at
http//gettothetop.useweb.co.uk/

• Richard Morton

Accessible Web design, build, test and
consultancy http//accessibleweb.eu/ info_at_accessib
leweb.eu http//www.wireuk.org