Driving Traffic to Your Website

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Driving Traffic to Your Website

• Miranda Anderson, Brainerd Lakes Chamber

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Tactics

• E-Newsletters
• Online Publications
• Membership Decal
• Member Tools
• Promotional Materials
• Understanding Your Sites Stats
• Search Engine Optimization

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E-Newsletters

• Build Links to
• Calendar of Events
• Business Directory
• Staff E-Mails
• Web Pages
• Advertiser

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E-Newsletters

• Track Use
• Who is clicking on information
• What are readers most interested in
• What action are they taking

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E-Newsletters

• Track Use

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E-Newsletters

• Track Use

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Online Publications

• Build Links to
• Business Directory
• Web Pages
• Advertiser
• Track Use
• What are readers most interested in
• What action are they taking

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• Track Use

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• Track Use

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Membership Decal

• Thank you for your membership with the Brainerd
  Lakes Chamber. You have or will be receiving a
  window decal to display showing your membership
  with the Chamber for 2008. Attached is an
  electronic version of the decal you can post on
  your website. If you decide to post it online
  feel free to link it to the Chambers home page
  at www.explorebrainerdlakes.com.

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Members Tools

• Online Event Registration
• Post Events
• Sponsorships
• Join Chamber
• Members Only Section
• Member Representative Directory
• Update Profile
• Job Posting
• Hot Deals

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Promotional Materials

• Brochures
• Postcards
• Booklets
• Newsletters
• Posters
• Letterhead
• Press Releases
• Signs
• Email Signature
• ALL ARE VIABLE OPTIONS FOR URLS

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Understanding your sites stats

• How many visitors?
• What pages are people viewing?
• What pages arent people viewing?
• Referrals
• Search engine keywords

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Search Engine Optimization (SEO)

• SEO is the processes of maximizing the volume and
  quality of traffic to your Web site by being
  placed in a higher-ranked position on search
  engines such as Yahoo, Google and MSN.
• Your aim should be to have your site on the first
  page of results Google research has shown that
  most people do not look beyond the first page of
  results
• Two types
• On-page
• Off-page

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Search Engine Optimization (SEO)

• On-page
• Keywords
• Phrases
• Title tags
• Words in text (vs. photos)
• Add new content regularly

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Search Engine Optimization (SEO)

• Off-page
• Page ranking
• Number of sites linking to you

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Search Engine Popularity
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Search Engine Optimization (SEO)

• Most people use 2-word phrases in search engines
  according to OneStat.com
• 2 word phrases 32.58
• 3-word phrases 25.61
• 1-word phrase 19.02
• 4-word phrases 12.83
• 5-word phrases 5.64
• 6-word phrases 2.32
• 7-word phrases 0.98

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Search Engine Optimization (SEO)
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Search Engine Optimization (SEO)

• Who is linking to my site?
• In Googles search engine box, type
• link www.mysitehere.com

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Search Engine Optimization (SEO)
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Questions

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