Mass Communications and Technology

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Mass Communications and Technology
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What communications technologies didnt exist
when you entered school?
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A partial list

• Faxes
• Cel phones
• Cable TV (80s)
• Direct satellite TV
• Web
• Personal computing
• Laser printing

• Pagers (getting passe)
• HDTV
• e-mail
• Voice mail
• CDs
• CD-ROM
• DVD

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You can tell how many seeds are in the apple, but
you cant tell how many apples are in the seed.
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Television and Technology

• Digital television (high definition)
• Growth in direct broadcast satellites
• Expanded pay-per-view
• Fragmenting audiences
• Internet delivery
• DVDs have become commonplace

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Digital radio broadcasting

• Newer technologies may provide for a return to AM
  dominance because of digitization
• Wont have a sound quality problem
• Satellite-based programming

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Print media

• Convergence with other media
• Constant news cycle
• Re-purposing material

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Advertising

• Greater market segmentation
• Virus marketing

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Public relations

• Better crisis communication
• Greater control over the message
• Constant need to react to events
• Target audiences

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World Wide Web

• 1969 Military creates ARPAnet
• Research communication network
• 1983 National Science Foundation control the
  Internet
• Network links government-funded civilian research
• Today information superhighway
• User-financed

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Some terminology

• Internet
• WWW or the Web
• URL
• http
• Newsgroups
• e-mail

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Internet

• internet (small I)
• Network connecting computer networks
• Internet (capital I)
• Backbone network for Web communication

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World Wide Web Terms

• Web site Where an institution establishes its
  Web presence
• Web page Computer screen containing words,
  graphics
• Browsing Process of moving through Web sites
• Servers Computers that connect Web sites

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Computers in American Life

• The Move to Micro
• Software Revolution
• Networking
• Social and Cultural Effects