Whats it all about

1
SMS sports promotion Watch Win!

• Whats it all about?
• The proposal is to capitalise on the excitement
  involvement in watching live football (or other
  sports), provide the opportunity for consumers
  to have an financial interest in the game with
  the minimum of effort. In effect, this proposal
  mimics the Grand National betting phenomenon
  where a huge upsurge of betting activity occurs
  from those who have little knowledge of the
  sport, but are driven to participate because of
  the event itself. The service will be based on
  the reader making a non-selective bet on one of
  the football matches taking place that day, with
  the potential to win upon a certain outcome of
  that game. Payment to participate would be by
  premium rate text with revenue generated divided
  between the advertiser the promoters.
• Yoomedia are uniquely able to offer this
  promotion as it has Gambling Licence and this
  promotion has been cleared by the Gambling
  Commission
• The customer journey.
• Reader see chance to win 1000 advertised
  watch the game tonight your team could win you
  1000!.
• Consumers sends specified keyword to an SMS
  short code.
• Code is verified with YooMedia to ensure it is
  valid for participation.
• YooMedia system makes a random selection of the
  match variables returns a premium rate SMS
  reply to the consumer (this covers cost of bet
  text), plus a unique bet reference code.
• When the event outcome has been determined,
  the result confirmed, SMS messages will be sent
  to all winners giving the winner a unique claim
  code instructions to call YES/YooMedia
  customer service to claim their prize.
• Prize fulfilment will be by sending cheques to
  winners.
• Benefits.

2
What could this promotion look like?

• The finer detail of Watch Win!
• The gamble is to receive the correct result from
  the following
• Scorer of first goal (from a pool of 20
  main players from each side)
• Time of first goal to nearest minute, 1-90
  minutes
• (added time at half time counts as 45
  minutes. Added time at full time counts as 90
  minutes)
• Match result win, lose or draw
• For example - Manchester Utd v Wigan, the
  consumer receives a text stating
• Scholes, 37 mins, Manchester win
• The total number of possible outcomes equates to
  (90 x (2020)) x 3 10,800

3

• The commercial model.
• Consumer pays 1.50 per play.
• Consumer pays on receipt of their forecast
• Out-payment from network operators averages 88p
• Revenue share of 50 to Publisher
• Prize money funded by Yoomedia share
• Revenue share example
• Readers/ viewers 800,000
• Partcipation level 0.5
• Players 4000