Do Not Let Them Pass You By

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Do Not Let Them Pass You By

• Presented by
• Maureen Hagan
• 1998 IDEA Program Director of the Year
• Vice President of Operations-The GoodLife Fitness
  and VitaVie Clubs of Canada
• September, 2005

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Objectives of todays seminar

• To ask the right questions.
• To learn what to do and perhaps do differently.
• To begin with the end in mind (Stephen Covey).
• To plant seeds to grow a garden full of your
  clubs culture.
• Invest in your personal leadership so to empower
  yourself and others.

Seek first to understand the power of doing the
right things to retain staff and membership
retention will follow!
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Happiness is
Happy (definition) is a enjoyable state of
wellbeing and contentment.
Retention contentment and willingness to
participate and commit with a peak attitude and
loyalty.
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Retention Results in Revenues A 2 percent
increase in membership retention can yield, other
things being equal, as much as a 20 percent
improvement in club profitability. John
McCarthy, IHRSA 2004
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Your staff are your members! Seek to
understand and foster the characteristics/qualitie
s and the factors that contribute to the
retention of your members.
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Ask the Right Questions
Why do members quit? What is the
relationship between Membership Retention and
Staff Retention? Where is Membership Retention
the highest in clubs?
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Characteristics of high retention based on
industry culture IHRSA 2004
Roots to Fruits

• Know WHO you want on your
• team hire right fit and ask for
• commitment and establish mutual
• vision for success,
• Foster strong staff to staff relationships,
• Re-invest in your staff to receive highest
• ROI (Return On Investment) and invite staff
• to do the same,
• Schedule instructors to teach a
• no less than 2 times per week
• and provide incentives based on
• contribution to growth of the
• culture garden,
• Cross pollinate your staff in
• other programs, areas in the club,
• Nourish constantly- support/coach!

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Champions of World Class Group Exercise

• Everything that we do is governed by this vision.
  
• Plant the seedsLet everyone know!

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Grow Your Culture

• Build a culture for retention- Do The Right
  Things
• 20/80 rule
• Recruit the right fit and empower growth of a
  winning TEAM!
• Orientate induction process important
• Cultivate daily- M.B.W.A
• Mentorship is key!

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passion happiness personal fitness
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Law of Attraction

• Capitalize on your clubs unique programs and
  make them a unique attraction for staff as well
  as members.

Brand Yourself create your own higher value!
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passion happiness personal fitness
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The R.R.C Approach Recognize, Reward and
Celebrate

• Evaluate and Elevate your people in ways that
  Empower- individualize take time to find out.
• Recognition is the most effective way to do this!
• Instructor of the Month, Instructor of the Year,
  Mentor/Coach Crown etc.

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Leadership is

• A philosophy for life caring, trust, integrity,
  peak attitude, passion, happiness, peak personal
  fitness.
• It is not about managing things but about
  developing and empowering people.
• It is being receptive to new knowledge
• It is being a lifelong student and having a
  beginners mind.

Inner leadership precedes outer leadership and
to understand how to lead others you must first
know how to lead yourself. (Robin Sharma)
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Leadership Road Map

• Be visible and available to your staff. Seek out!
• Be one with the people. The culture you desire
  is created by your leadership.
• Live/cultivate your culture (core values). Walk
  your talk!
• Recruit cheerleaders and Disney like characters
  who can create memorable experiences or moments
  of magic. Seek out the best and train to retain.
  Let them know!
• Create the road map for their successindividualiz
  ed based on vision/culture. Constantly review
  and provide status report along the way.
• Have systems to qualify your leadership.
• Create a partnership relationship with your
  front line.
• Be a responsive listener. Listen and act upon.
• Know who you are and where you are going. Take
  the next step!

DO NOT LET THEM PASS YOU BY
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passion happiness personal fitness
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Leadership Yourself

• Have strong beliefs- not based on public opinion
  but built from within. History proves you will
  come through if you draws on the strength of your
  beliefs.
• Be an optimist- People who lead with hope and
  dreams are magnetic. To be a leader in any field
  always think positively even in a crisis.
• Have courage- courage is not an absence of fear
  but rather a management of fear no greater
  reward then to overcome a fear.
• Relentlessly Prepare- if prepared for all
  possibilities you will be ready for anything not
  good luck or intuition with prevails.
• Develop TEAM- develop a team with greater
  strengths than YOU as the leader. Know your
  weaknesses and areas of knowledge that need
  strengthening and find the balance.
• Communicate- learn the first 5 and talk to your
  people!

Its all about the people. Human beings lead not
the organizations targets/goals. Leadership by
Rudolph W Giuliani
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Recommended Resources

• IDEA Fitness Manager Best Practices for Facility
  Management May 2005 issue Recruit and Retain Top
  Talent by Maureen Hagan
• IHRSAs Guide to Membership RetentionIndustry
  Lessons on What and What NotTo Do by John
  McCarthy
• Leadership Wisdom by Robin Sharma
• The One Minute Manager- Building High Performance
  Teams by Kenneth Blanchard
• Leadership by Rudolph W Giuliani
• Seven Habits of Highly Effective People by
  Stephen Covey
• The Leadership Challenge by James M. Kouzes,
  Barry Z. Posner
• The Competent Leader A Powerful and Practical
  Tool Kit for Managers and Supervisors by Jane S.
  Flaherty Peter B. Stark

Network and Grow!
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About your speaker today

• IDEA International Program Director of the
  Year1998
• Vice President- Operations, GoodLife Fitness
  Clubs, Canada
• Director of Education-Can-Fit-Pro (Canadian
  Fitness Professionals)
• Licensed Physiotherapist
• adidas sponsored athlete
• Author of FIT-iology-the study of fitness in
  action,
• Volumes I II
• Professional Speaker with Canadian Association of
  Professional Speakers
• Mo can be reached at www.mohagan.com
• Email mo_at_goodlifefitness.com

care trust integrity peak attitude
passion happiness personal fitness